Marketing Specialist

2 months ago

College Station, Texas, United States Avinext Full time
Position Overview:

We are in search of an enthusiastic and proactive Marketing Specialist to enhance our marketing initiatives. As the primary marketing professional within our organization, you will have the distinct opportunity to spearhead and oversee all marketing activities, playing a vital role in shaping and implementing our marketing strategies and campaigns. This role demands a combination of creativity, strong organizational capabilities, and an analytical approach to propel our marketing objectives. Furthermore, the Marketing Specialist will focus on cultivating and strengthening our brand identity. If you possess a passion for marketing, thrive in a collaborative setting, and excel at juggling multiple projects, we would love to hear from you.

Key Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related discipline.
  • 2-4 years of experience in a marketing capacity, ideally in a coordinator or assistant role.
  • Exceptional written and verbal communication skills, with the ability to craft engaging content.
  • Proficiency in utilizing marketing tools and software, including CRM systems, email marketing platforms, and social media management applications.
  • Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) is advantageous.
  • Outstanding organizational and project management abilities, with the capacity to handle multiple tasks and deadlines concurrently.
  • Analytical mindset with the capability to interpret data and offer actionable insights.
  • Innovative thinker with a proactive approach to problem-solving and ideation.
  • Ability to work autonomously and collaboratively in a dynamic environment.
  • Meticulous attention to detail and a commitment to producing high-quality outcomes.
Primary Responsibilities:

1. Campaign Planning and Implementation: Strategize, execute, and assess marketing campaigns across diverse channels, including digital, social media, email, and print. Ensure timely and budget-compliant execution of all campaigns.

2. Content Development: Create and curate captivating content for various marketing materials, such as blog articles, social media posts, email newsletters, brochures, and advertisements. Generate high-quality content that aligns with our brand's voice and strategy.

3. Social Media Oversight: Manage and expand our social media footprint by crafting and scheduling posts, monitoring engagement, responding to inquiries, and analyzing social media performance. Stay informed about social media trends and best practices.

4. Event Coordination: Organize and execute marketing events, trade shows, webinars, and other promotional activities. Oversee event logistics, manage registrations, and assist with on-site event operations as necessary.

5. Market Analysis: Conduct market research to identify industry trends, customer preferences, and competitive insights. Analyze data to provide actionable recommendations for marketing strategies and campaigns.

6. Performance Tracking and Reporting: Monitor and report on the effectiveness of marketing campaigns and initiatives. Prepare regular reports summarizing key metrics, insights, and recommendations for improvement. Utilize data to evaluate the success of marketing efforts and make informed decisions.

7. Marketing Material Management: Oversee the creation, distribution, and inventory of marketing materials, including brochures, flyers, and promotional items. Ensure all materials are current and consistent with brand guidelines.

8. Vendor Collaboration: Partner with external vendors, agencies, and partners to coordinate marketing activities, such as printing, advertising, and promotional items. Ensure timely delivery and quality of services.

9. Budget Oversight: Prepare and manage the marketing budget by tracking expenses, processing invoices, and ensuring cost-effective spending. Provide regular updates on budget status and forecasts.

10. Brand Development:
  • Brand Strategy: Formulate and implement brand strategies that enhance brand awareness and loyalty. Ensure consistent brand messaging across all marketing channels and materials.
  • Brand Guidelines: Maintain and enforce brand guidelines to ensure uniformity in visual identity, tone of voice, and messaging.
  • Brand Campaigns: Design and execute brand-building campaigns that emphasize the company's mission, values, and unique selling propositions. Monitor and analyze the impact of these campaigns on brand perception.
  • Customer Experience: Collaborate with the customer service team to ensure that customer interactions reflect the brand's values and messaging.
  • Partnership Development: Identify and cultivate strategic partnerships and sponsorships that can elevate the brand's visibility and reputation.
Employee Benefits: Avinext offers a range of benefits designed to support employees in building a successful future. Our benefits package includes:
  • Medical, Dental, and Disability Insurance
  • 401(k) retirement plan
  • Cell phone reimbursement plan
  • Flexible time off and vacation benefits
  • Training and opportunities for professional growth
About Avinext:

Based in College Station, Texas, Avinext is a premier provider of IT, Electronic Security, and Audio/Visual systems with over 35 years of successful operation. We are looking to expand our team with individuals who resonate with our Core Values of Always strive for excellence, Be committed, and Customer first (our ABC's). These values guide our interactions with clients, vendors, and team members. We are dedicated to serving our customers and believe that our service sets us apart.

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