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Marketing Specialist

2 months ago

College Station, Texas, United States Avinext Full time
Job Overview

Position: Marketing Coordinator

We are on the lookout for an enthusiastic and driven Marketing Coordinator to become a vital part of our expanding team. In this role, you will be the primary marketing expert within our organization, taking charge of all marketing initiatives and significantly contributing to the formulation and implementation of our marketing strategies and campaigns. This position demands a mix of creativity, organizational prowess, and analytical skills to propel our marketing endeavors forward. Moreover, the Marketing Coordinator will play a key role in strengthening and promoting our brand identity.

Key Qualifications:

  • A Bachelor's degree in Marketing, Communications, Business, or a similar discipline.
  • 2-4 years of experience in a marketing capacity, ideally in a coordinator or assistant role.
  • Exceptional written and verbal communication abilities, capable of crafting engaging content.
  • Familiarity with marketing tools and software, including CRM systems, email marketing platforms, and social media management applications.
  • Experience with graphic design software (e.g., Canva, Adobe Creative Suite) is advantageous.
  • Outstanding organizational and project management capabilities, adept at juggling multiple tasks and deadlines.
  • Analytical mindset with the ability to assess data and offer actionable insights.
  • Innovative thinker with a proactive approach to problem-solving and idea generation.
  • Ability to work autonomously and collaboratively in a dynamic environment.
  • Attention to detail and a dedication to producing high-quality work.

Primary Responsibilities:

1. Campaign Strategy and Implementation: Design, execute, and oversee marketing campaigns across various platforms, including digital, social media, email, and print. Ensure timely and budget-conscious execution of all campaigns.

2. Content Development: Create and curate captivating content for diverse marketing materials, such as blog articles, social media posts, email newsletters, brochures, and advertisements. Ensure all content aligns with our brand voice and strategy.

3. Social Media Oversight: Manage and enhance our social media presence by generating and scheduling posts, monitoring engagement, responding to inquiries, and analyzing performance metrics. Stay informed about social media trends and best practices.

4. Event Coordination: Organize and execute marketing events, trade shows, webinars, and other promotional activities. Handle event logistics, manage registrations, and support on-site operations as required.

5. Market Analysis: Conduct market research to uncover industry trends, customer preferences, and competitive insights. Analyze findings to provide actionable recommendations for marketing strategies and campaigns.

6. Performance Tracking and Reporting: Monitor and report on the effectiveness of marketing campaigns and initiatives. Prepare regular reports summarizing key metrics, insights, and suggestions for improvement. Utilize data to evaluate marketing effectiveness and inform decision-making.

7. Collateral Management: Oversee the creation, distribution, and inventory of marketing materials, including brochures, flyers, and promotional items. Ensure all materials are current and adhere to brand guidelines.

8. Vendor Collaboration: Partner with external vendors, agencies, and partners to coordinate marketing activities, such as printing, advertising, and promotional items. Ensure timely delivery and quality of services.

9. Budget Oversight: Prepare and manage the marketing budget by tracking expenditures, processing invoices, and ensuring cost-effective spending. Provide regular updates on budget status and forecasts.

10. Brand Development:

  • Brand Strategy: Formulate and implement brand strategies that boost brand awareness and loyalty. Ensure consistent messaging across all marketing channels and materials.
  • Brand Guidelines: Maintain and enforce brand guidelines to ensure uniformity in visual identity, tone, and messaging.
  • Brand Campaigns: Plan and execute brand-building campaigns that showcase the company's mission, values, and unique selling propositions. Assess the impact of these campaigns on brand perception.
  • Customer Experience: Collaborate with the customer service team to ensure that customer interactions reflect the brand's values and messaging.
  • Partnership Development: Identify and cultivate strategic partnerships and sponsorships that can enhance the brand's visibility and reputation.

Benefits: Avinext offers a range of benefits aimed at supporting employees in their professional growth and future endeavors. Our benefits package includes:

  • Medical, Dental, and Disability Insurance
  • 401(k) retirement plan
  • Cell phone reimbursement
  • Flexible time off and vacation policies
  • Training and development opportunities

About Avinext:

Located in College Station, Texas, Avinext is a premier provider of IT, Electronic Security, and Audio/Visual systems, boasting over 35 years of successful operations. We are eager to expand our team with individuals who resonate with our Core Values: Always strive for excellence, Be committed, and Customer first (our ABC's). These values shape our interactions with clients, vendors, and team members. We are dedicated to serving our customers and believe that our service sets us apart. If you share these values and have a passion for cutting-edge technology, we welcome your application to join our team.

Avinext is an Equal Opportunity Employer. Employment decisions are based on business needs, job requirements, and individual qualifications. We do not discriminate based on race, religion, color, national origin, age, sex, sexual orientation, gender identity, gender expression, genetic information, parental status, military service, disability status, or other non-merit factors.

This job description is not exhaustive and may be subject to change. Additional tasks may be assigned by supervisors or management as necessary. Performance will be evaluated based on the execution of the responsibilities outlined in this description.