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Marketing Specialist

2 months ago

College Station, Texas, United States Avinext Full time
Position Overview:

We are in search of an enthusiastic and proactive Marketing Specialist to become an integral part of our expanding organization. As the primary marketing expert within our firm, you will have the distinct chance to spearhead and oversee all marketing initiatives, playing a vital role in crafting and implementing our marketing strategies and campaigns. This role demands a combination of creativity, organizational prowess, and analytical skills to propel our marketing endeavors forward. Furthermore, the Marketing Specialist will be tasked with strengthening and elevating our brand visibility. If you possess a passion for marketing, thrive in a collaborative atmosphere, and excel at juggling multiple projects, we would love to hear from you.

Required Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related discipline.
  • 2-4 years of experience in a marketing capacity, ideally in a coordinator or assistant role.
  • Exceptional written and verbal communication abilities, with a talent for crafting engaging content.
  • Familiarity with marketing tools and software, including CRM systems, email marketing platforms, and social media management applications.
  • Experience with graphic design software (e.g., Canva, Adobe Creative Suite) is advantageous.
  • Outstanding organizational and project management capabilities, with the capacity to handle multiple tasks and deadlines concurrently.
  • Analytical mindset with the ability to interpret data and provide actionable insights.
  • Innovative thinker with a proactive approach to problem-solving and idea generation.
  • Ability to work both independently and collaboratively in a dynamic environment.
  • Meticulous attention to detail and a commitment to delivering top-quality work.
Key Responsibilities:

1. Campaign Planning and Implementation: Strategize, execute, and oversee marketing campaigns across diverse channels, including digital, social media, email, and print. Ensure timely and budget-compliant execution of all campaigns.

2. Content Development: Create and curate captivating content for various marketing materials, including blog articles, social media posts, email newsletters, brochures, and advertisements. Produce high-quality content that resonates with our brand voice and strategy.

3. Social Media Oversight: Manage and enhance our social media presence by crafting and scheduling posts, monitoring engagement, responding to inquiries, and analyzing social media performance. Stay informed about social media trends and best practices.

4. Event Coordination: Organize and execute marketing events, trade shows, webinars, and other promotional activities. Oversee event logistics, manage registrations, and support on-site operations as necessary.

5. Market Analysis: Conduct market research to uncover industry trends, customer preferences, and competitive insights. Analyze data to offer actionable recommendations for marketing strategies and campaigns.

6. Performance Tracking and Reporting: Monitor and report on the effectiveness of marketing campaigns and initiatives. Prepare regular reports summarizing key metrics, insights, and recommendations for optimization. Utilize data to evaluate the success of marketing efforts and make informed decisions.

7. Marketing Material Management: Oversee the creation, distribution, and inventory of marketing materials, including brochures, flyers, and promotional items. Ensure all materials are current and adhere to brand guidelines.

8. Vendor Collaboration: Partner with external vendors, agencies, and partners to coordinate marketing activities, such as printing, advertising, and promotional items. Ensure timely delivery and quality of services.

9. Budget Oversight: Prepare and manage the marketing budget by tracking expenses, processing invoices, and ensuring cost-effective spending. Provide regular updates on budget status and forecasts.

10. Brand Development:
  • Brand Strategy: Formulate and execute brand strategies that enhance brand awareness and loyalty. Ensure consistent messaging across all marketing channels and materials.
  • Brand Guidelines: Maintain and enforce brand guidelines to ensure consistency in visual identity, tone of voice, and messaging.
  • Brand Campaigns: Plan and implement campaigns that promote the company's mission, values, and unique selling propositions. Monitor and analyze the impact of these campaigns on brand perception.
  • Customer Experience: Collaborate with the customer service team to ensure that customer interactions align with the brand's values and messaging.
  • Partnership Development: Identify and cultivate strategic partnerships and sponsorships that can enhance the brand's visibility and reputation.
Employee Benefits: Avinext offers a range of benefits designed to support employees in building a successful future. Our benefits package includes:
  • Medical, Dental, and Disability Insurance
  • 401(k) retirement plan
  • Cell phone reimbursement plan
  • Flexible time off and vacation benefits
  • Training and opportunities for professional growth
About Avinext:

Based in College Station, Texas, Avinext is a premier provider of IT, Electronic Security, and Audio/Visual systems with over 35 years of successful operation. We are committed to expanding our team with individuals who resonate with our Core Values of striving for excellence, commitment, and prioritizing customer satisfaction. These values guide our interactions with clients, vendors, and team members. We are dedicated to serving our customers and believe that our service sets us apart.