Content Marketing Associate

7 days ago


San Mateo, California, United States IXL Full time
About the Role

We are seeking a highly skilled Product Marketing Specialist to join our team at IXL Learning. As a key member of our marketing team, you will play a critical role in the development and execution of our product marketing strategy.

Key Responsibilities
  • Develop and execute go-to-market strategies for new product releases and updates
  • Project manage the GTM process for multiple product launches
  • Write and develop marketing content, including messaging and positioning documents, emails, web copy, print collateral, blog posts, case studies, and more
  • Develop and drive campaigns to increase awareness and use of the product's features by existing customers
  • Collaborate with the Marketing team to devise creative ways to reach potential customers and to deepen our engagement with existing users
  • Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
  • Ensure seamless communication flows between Product and Marketing, and between Marketing and customer-facing teams
  • Assist with product/messaging training for Sales/customer-facing teams
  • Provide first-line editing and mentorship to content marketing associates
Requirements
  • BA/BS degree and 6-9 years of solid marketing experience in a professional environment
  • Verbal communication: Ability to communicate effectively with cross-functional team members and stakeholders, and ask strategic questions to determine what's needed
  • Written communication: Exceptional writing skills and ability to make every word count
  • Interpersonal skills: Team player with excellent interpersonal skills and ability to work effectively with people at all levels
  • Ability to get things done: Self-starter, detail-oriented, organized, resourceful, able to manage projects from start to finish and juggle multiple deadlines
  • Knowledge of, or interest in, education/edtech and ability to learn about the industry quickly
  • Experience with Google Docs, Sheets, and Slides
  • Experience with Adobe Illustrator/Photoshop is a plus
About IXL Learning

IXL Learning is a leading EdTech company that reaches millions of learners through our diverse range of products. We are committed to creating innovative products that make a real, positive difference for learners and educators. Our mission is to impact education and we're looking for passionate, mission-minded people to join us in achieving this goal.

We value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.



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