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Content Marketing Strategist

2 months ago

San Francisco, California, United States Audienceplus Full time
About the Role

We are seeking an experienced Content Marketing Strategist to elevate our content program and drive measurable business outcomes at Audienceplus. This role demands a blend of editorial expertise, strategic vision, and data-driven rigor.

Key Responsibilities
  • Editorial Oversight: Lead and manage all Audienceplus-produced content, ensuring consistency with our brand voice, tone, and quality standards.
  • Resource Management: Effectively manage editorial resources, including contract editors and writers.
  • Editorial Calendar: Maintain and manage Audienceplus's editorial calendar, ensuring timely and impactful content delivery.
  • Cross-Functional Collaboration: Collaborate with various teams to develop and execute editorial programs, including customer case studies, customer stories, and product education.
  • Data-Driven Trends Content: Become the in-house expert for identifying trends and patterns within Audienceplus's proprietary data, concept and archetype data-led stories and projects, and oversee data analysis for quarterly customer-facing shopping trends reports.
Requirements
  • Experience: 8+ years of content marketing or editorial experience across various digital media, preferably targeting small businesses.
  • Customer Focus: Strong customer curiosity and empathy, with a deep understanding of what resonates with audiences and the ability to develop insights that generate headlines.
  • Distribution Mindset: Motivated to expand the reach and discovery of content, with a keen eye for identifying opportunities for further distribution.
  • Excellent Storytelling, Writing, and Editing Skills: Demonstrating a proven ability to craft compelling content that resonates with target audiences.
  • Lead Nurturing: Familiarity with lead-nurturing practices to attract and build audiences with hyper-relevant content.
  • Relationship Building: Experience building trusted relationships with executives and stakeholders, fostering collaboration and alignment across various teams.
  • Measurement and Analytics: Deep understanding of how to measure content's impact and connect it to business outcomes, using data-driven insights to optimize content strategies.
  • Platform Expertise: Experience with principles and platforms for blog production, SEO, and content management, ensuring seamless content delivery across various channels.
  • Program/Process Management: Proven ability to manage complex projects and processes, ensuring timely delivery of high-quality content.
  • Data-Driven Rigor: Passion for results and a bias towards execution, using data-driven insights to inform content strategies and measure their impact.
  • Leadership and Management: Strong leader and manager, effectively designing, hiring, and managing partner/freelance relationships.
  • Global Mindset: Ability to think globally and create content specific to European markets, adapting content strategies to resonate with diverse audiences.