GTM Campaigns Manager

4 weeks ago

New York, New York, United States PitchBook Full time
About the Role:

The Marketing department at PitchBook is critical to fueling the company's growth by utilizing a variety of strategies to support our Sales and Customer Success departments to grow and retain our client base.

The Go-To-Market (GTM) Campaigns team is comprised of new sales, customer marketing, and international campaign managers. They develop and continually execute our go-to-market approach in collaboration with channel owners and stakeholders to generate demand, engage and renew customers, and ultimately grow market share with our platform and data offerings.

Key Responsibilities:

Continually lean into a strategic, growth-oriented mindset by synthesizing inputs from multiple data sources to analyze customer behavior and derive actionable insights for improving customer experience
Work with cross-functional business partners to regularly gauge client sentiment through a variety of strategies including win/loss data, customer interviews, and external research, to pinpoint the challenges, business needs, and unique value propositions
Continually update and manage GTM priorities based on the articulation of customer insights, metrics, and overall desired customer impact
Monitor key customer metrics to inform marketing strategies or initiatives
Partner closely with account teams to understand their needs in relation to customer lifecycle stages and initiatives for marketing to support their efforts
Partner with Product Marketing on launch and release priorities, target personas, messaging, and competitive differentiators to inform milestone launch campaigns
Proactively inform channel owners (web, media, events, content/creative, etc.) of core GTM objectives, align holistic channel plans under GTM campaign strategy, and monitor and drive optimizations against targeted performance
Partner with Sales Enablement to ensure Sales, Customer Success, and Support teams can speak to the in-market value proposition; ensure cross-functional teams leverage aligned content assets and messaging for each campaign
Partner with our brand team to develop and promote the PitchBook brand, positioning, and messaging. Identify core opportunities and moments in time to generate and amplify brand awareness
Own consolidation of GTM channel activity as it pertains to customer lifecycle campaigns. Work with channel partners to provide overarching goals, objectives, target audience details, and core messaging, enable channel partners to develop channel recommendations, then use overarching, strategic lens to finalize GTM roadmap
Ensure consistent and fully optimized, execution of campaigns and programs through active tracking of metrics and KPIs
Inform creation of compelling assets for PitchBook audiences to uplevel campaign touchpoints
Project manage program and campaigns aligned to internal and external GTM initiatives within set timeframes
Support the vision and values of the company through role modeling and encouraging desired behaviors
Participate in various company initiatives and projects as requested

Requirements:

Bachelor's degree with a concentration preferably in Marketing or Business
5+ years of B2B marketing experience, SaaS preferred, in account engagement, customer lifecycle marketing, demand generation, or marketing campaigns
Experience with marketing automation tools (preferably Marketo), CRM (preferably Salesforce), web analytics, business intelligence (preferably Tableau), project management platforms (preferably Asana), and HighSpot
Experience driving marketing programs and campaigns from concept to completion within set deadlines
Experience working with Sales, Customer Support and Product to understand and drive a business forward through effective GTM strategies
Excellent organization skills, attention to detail, and ability to manage multiple projects
Understanding of total addressable market, serviceable addressable market, as well as identifying new market opportunity, and how to activate them
Maintain test and learn approach and a bias for action to continually optimize and accelerate performance
Strong results orientation and decision-making skills
Expert communicator, with excellent verbal, written, visual/presentation, and interpersonal communication skills
Ability to thrive and be agile within a fast-paced environment within a high-growth company
Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily

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