GTM Campaigns Manager

3 weeks ago

New York, New York, United States PitchBook Full time
About the Role

We are seeking a highly skilled GTM Campaigns Manager to join our team at PitchBook. As a key member of our Marketing department, you will play a critical role in fueling the company's growth by utilizing a variety of strategies to support our Sales and Customer Success departments.

The GTM Campaigns team is comprised of new sales, customer marketing, and international campaign managers. They develop and continually execute our go-to-market approach in collaboration with channel owners and stakeholders to generate demand, engage and renew customers, and ultimately grow market share with our platform and data offerings.

As a GTM Campaigns Manager, you will focus on customer lifecycle campaigns to drive customer growth and support customer onboarding, adoption, and retention. You will use data and insights about our customers, the market, win/loss analysis, and other customer signals to inform development and deployment of marketing programs and campaigns.

Key Responsibilities
  • Continually lean into a strategic, growth-oriented mindset by synthesizing inputs from multiple data sources to analyze customer behavior and derive actionable insights for improving customer experience
  • Work with cross-functional business partners to regularly gauge client sentiment through a variety of strategies including win/loss data, customer interviews, and external research, to pinpoint the challenges, business needs, and unique value propositions
  • Partner closely with account teams to understand their needs in relation to customer lifecycle stages and initiatives for marketing to support their efforts
  • Partner with Product Marketing on launch and release priorities, target personas, messaging, and competitive differentiators to inform milestone launch campaigns
  • Proactively inform channel owners (web, media, events, content/creative, etc.) of core GTM objectives, align holistic channel plans under GTM campaign strategy, and monitor and drive optimizations against targeted performance
  • Partner with Sales Enablement to ensure Sales, Customer Success, and Support teams can speak to the in-market value proposition; ensure cross-functional teams leverage aligned content assets and messaging for each campaign
  • Partner with our brand team to develop and promote the PitchBook brand, positioning, and messaging. Identify core opportunities and moments in time to generate and amplify brand awareness
  • Work with channel partners to provide overarching goals, objectives, target audience details, and core messaging, enable channel partners to develop channel recommendations, then use overarching, strategic lens to finalize GTM roadmap
  • Inform creation of compelling assets for PitchBook audiences to uplevel campaign touchpoints
  • Project manage program and campaigns aligned to internal and external GTM initiatives within set timeframes
  • Support the vision and values of the company through role modeling and encouraging desired behaviors
  • Participate in various company initiatives and projects as requested
Requirements
  • Bachelor's degree with a concentration preferably in Marketing or Business
  • 5+ years of B2B marketing experience, SaaS preferred, in account engagement, customer lifecycle marketing, demand generation, or marketing campaigns
  • Experience with marketing automation tools (preferably Marketo), CRM (preferably Salesforce), web analytics, business intelligence (preferably Tableau), project management platforms (preferably Asana), and HighSpot
  • Experience working with Sales, Customer Support and Product to understand and drive a business forward through effective GTM strategies
  • Excellent organization skills, attention to detail, and ability to manage multiple projects
  • Maintain test and learn approach and a bias for action to continually optimize and accelerate performance
  • Expert communicator, with excellent verbal, written, visual/presentation, and interpersonal communication skills
  • Ability to thrive and be agile within a fast-paced environment within a high-growth company
  • Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily
What We Offer
  • Additional medical wellness incentives
  • Ability to apply for tuition reimbursement
  • Robust training programs on industry and soft skills
  • Employee assistance program
  • Quarterly team building events

Please be aware that the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.

We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we've heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.

PitchBook appreciates and respects diversity, and as such, we are an equal opportunity employer.

The current expectation for this role is that you are working in the office 3+ days/week and that you are in the office full-time during the training period, for which the length varies by role.

During an initial phone screen, the team will discuss expectations for this specific position.

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

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