GTM Campaigns Manager

2 days ago


New York, New York, United States PitchBook Full time
About the Role

We are seeking a highly skilled GTM Campaigns Manager to join our Marketing team at PitchBook. As a key member of our team, you will be responsible for developing and executing our go-to-market approach to drive customer growth and retention.

Key Responsibilities
  • Develop and continually execute our go-to-market approach in collaboration with channel owners and stakeholders to generate demand, engage and renew customers, and ultimately grow market share with our platform and data offerings.
  • Focus on customer lifecycle campaigns to drive customer growth and support customer onboarding, adoption, and retention.
  • Use data and insights about our customers, the market, win/loss analysis, and other customer signals to inform development and deployment of marketing programs and campaigns.
  • Collaborate across business functions to define and align on campaign success metrics and measurement capabilities.
Requirements
  • Bachelor's degree with a concentration in Marketing or Business.
  • 5+ years of B2B marketing experience, SaaS preferred, in account engagement, customer lifecycle marketing, demand generation, or marketing campaigns.
  • Experience with marketing automation tools, CRM, web analytics, business intelligence, project management platforms, and HighSpot.
  • Excellent organization skills, attention to detail, and ability to manage multiple projects.
  • Strong results orientation and decision-making skills.
  • Expert communicator, with excellent verbal, written, visual/presentation, and interpersonal communication skills.
What We Offer
  • Competitive annual base salary: $95,000-$110,000.
  • Target annual bonus percentage: 10%.
  • Location-based compensation structure.
  • Comprehensive health benefits.
  • Additional medical wellness incentives.
  • STD, LTD, AD&D, and life insurance.
  • Paid sabbatical program after four years.
  • Paid family and paternity leave.
  • Annual educational stipend.
  • Ability to apply for tuition reimbursement.
  • CFA exam stipend.
  • Robust training programs on industry and soft skills.
  • Employee assistance program.
  • Generous allotment of vacation days, sick days, and volunteer days.

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