GTM Campaigns Manager
2 days ago
We are seeking a highly skilled GTM Campaigns Manager to join our Marketing team at PitchBook. As a key member of our team, you will be responsible for developing and executing our go-to-market approach to drive customer growth and retention.
Key Responsibilities- Develop and continually execute our go-to-market approach in collaboration with channel owners and stakeholders to generate demand, engage and renew customers, and ultimately grow market share with our platform and data offerings.
- Focus on customer lifecycle campaigns to drive customer growth and support customer onboarding, adoption, and retention.
- Use data and insights about our customers, the market, win/loss analysis, and other customer signals to inform development and deployment of marketing programs and campaigns.
- Collaborate across business functions to define and align on campaign success metrics and measurement capabilities.
- Bachelor's degree with a concentration in Marketing or Business.
- 5+ years of B2B marketing experience, SaaS preferred, in account engagement, customer lifecycle marketing, demand generation, or marketing campaigns.
- Experience with marketing automation tools, CRM, web analytics, business intelligence, project management platforms, and HighSpot.
- Excellent organization skills, attention to detail, and ability to manage multiple projects.
- Strong results orientation and decision-making skills.
- Expert communicator, with excellent verbal, written, visual/presentation, and interpersonal communication skills.
- Competitive annual base salary: $95,000-$110,000.
- Target annual bonus percentage: 10%.
- Location-based compensation structure.
- Comprehensive health benefits.
- Additional medical wellness incentives.
- STD, LTD, AD&D, and life insurance.
- Paid sabbatical program after four years.
- Paid family and paternity leave.
- Annual educational stipend.
- Ability to apply for tuition reimbursement.
- CFA exam stipend.
- Robust training programs on industry and soft skills.
- Employee assistance program.
- Generous allotment of vacation days, sick days, and volunteer days.
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