Marketing Campaign Strategist

2 days ago

New York, New York, United States Tik Tok Full time
About Us

TikTok is a leading destination for short-form mobile video, inspiring creativity and bringing joy to its users. Our global headquarters are located in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

At TikTok, we believe in the power of creativity and innovation. Our platform is designed to help imaginations thrive, and we're looking for talented individuals to join our team. As a member of our SMB Regional Marketing Team, you'll have the opportunity to work with a diverse group of people who share your passion for marketing and creativity.

Responsibilities
  • Develop and execute growth strategies to drive customer acquisition and revenue growth for SMB and Mid-Market commerce verticals.
  • Design and implement bespoke marketing campaign solutions, collaborating with Sales, Product, and Enterprise Marketing teams.
  • Develop compelling program narratives and sales enablement materials tailored to seasonal, verticalized, or ongoing campaigns.
  • Identify regional SMB and Mid-Market needs through data, campaigns, and content, ensuring solutions address specific requirements across the customer spectrum.
  • Lead the development and execution of integrated marketing plans (webinars, events, web, social, email) for priority growth initiatives.
  • Partner with Sales, Growth, and Product to define market size and prioritize support for initiatives that drive lead generation, new customer acquisition, and revenue growth.
  • Oversee the entire campaign lifecycle, from strategy and content creation to vendor management and launch execution.
  • Lead content creation for campaigns, managing internal/external vendors across formats to develop high-quality assets.
  • Track and analyze campaign performance across all digital platforms, identifying areas for improvement and continuously iterating for better results.
  • Advocate for the needs of SMB and Mid-Market commerce vertical customers, influencing internal teams to prioritize solutions and develop data-driven approaches.
  • Share best practices and collaborate with regional counterparts to achieve full-funnel success across SMB and Mid-Market commerce verticals.
What We Value in this Role
  • Aim for the Highest: A blend of strategic thinking and execution who can wear multiple hats and get things done.
  • Stay Agile: Someone who adapts to changing priorities and embraces new challenges.
  • Entrepreneurial Mindset: Focus on achieving goals, not relying on past experiences from companies with rigid structures.
Qualifications
  • Minimum 5 years of experience in a strategy or content strategy role.
  • Experience designing and executing sales enablement, content strategies, and analyzing content strategy performance.
  • Expert written and verbal communicator, with the ability to articulate abstract concepts.
  • Ability to identify opportunities, develop project scope, and independently lead ideation and execution.
  • Experience leading and collaborating across broader teams (Product, Sales, Marketing) to define product value propositions and GTM plans.
  • Confidence in crafting integrated marketing plans encompassing various channels.

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