Marketing Strategist for Merchant Services

2 weeks ago


Cleveland, Ohio, United States Huntington Bancshares Inc. Full time
Job Overview

Position Summary:

The Marketing Strategist will be responsible for engaging and enhancing customer relationships through comprehensive multi-channel experiences tailored for distinct segments. This role involves leading a collaborative team that encompasses design, digital, product, and marketing to develop customer-focused campaigns that drive results and ultimately boost customer lifetime value.

Key Responsibilities:
  • Collaborate with stakeholders across product, marketing, and analytics to establish and promote the marketing strategy and its impact on business outcomes.
  • Create detailed business cases for innovative marketing strategies, including testing offers, customer segmentation, and outreach strategies to optimize performance and financial returns.
  • Work alongside Product, Digital, and UX teams to design effective user journeys.
  • Generate new and innovative ideas to strategically advance the business.
  • Implement marketing journeys and campaigns across all CRM channels (such as email, in-app, in-browser, and SMS). This includes collaboration with delivery managers and creative agencies to produce materials that resonate with customers, uphold the Huntington brand, and drive business results.
  • Perform additional duties as required.
Essential Qualifications:
  • Bachelor's Degree in Marketing or a related discipline.
  • 7-10 years of experience in the marketing field.
  • Proven experience working closely with insights teams to design and implement learning plans that yield clear and compelling results.
  • Experience collaborating with analytics teams to assess the return on marketing investments.
Preferred Qualifications:
  • Familiarity with marketing automation best practices, lead scoring, and audience segmentation.
  • Strong problem-solving abilities.
Workplace Type:
Hybrid

Huntington Bancshares Inc. is an equal opportunity and affirmative action employer, committed to providing equal employment opportunities for all individuals regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.

Huntington practices a Tobacco-Free Hiring Policy.

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