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Content Marketing Strategist

2 months ago

Cleveland, Ohio, United States Federal Reserve System Full time

Company

Federal Reserve Bank of Chicago
Are you eager to engage in the vibrant and rapidly evolving U.S. payments sector, contributing to pivotal Federal Reserve payment services and initiatives, including the innovative FedNow Service for instantaneous transactions?

Federal Reserve Financial Services (FRFS) operates as a cohesive entity within the Federal Reserve, overseeing essential payment and securities services that enhance the accessibility, integrity, and efficiency of the U.S. economy. We facilitate the Federal Reserve System's management of an electronic payments and information delivery network for over 9,000 financial institutions, processing more than 70 million transactions daily.

The Marketing Communications team is a diverse and forward-thinking group within FRFS, responsible for strategic brand management and comprehensive communication strategies across FRFS payment products and services.

The Marketing Communications Specialist plays a crucial role in executing content marketing strategies, emphasizing digital marketing for FRFS. This position requires a data-driven mindset, exceptional writing and creative content development abilities, effective project management skills, and meticulous attention to detail in carrying out marketing communications initiatives.

Your Responsibilities

  • Design and implement content marketing strategies across various channels (e.g., owned, shared, paid, earned) to support marketing communications objectives.
  • Utilize and integrate data-driven insights to shape the communications strategy and present campaign outcomes for reporting and enhancing campaign effectiveness.
  • Create communication project plans, manage content reviews and approvals, and proactively oversee processes to meet deadlines.
  • Collaborate with market research, analytics, customer support, and sales teams to align on customer needs and experiences.
  • Organize and execute customer engagement activities through emails, webinars, and events (including logistics and materials).
  • Assist in the preparation of project status reports, campaign reports, budget documentation, and presentations for key stakeholders.
  • Coordinate participation and logistics for industry conferences.
  • Develop and maintain website content, customer data, and targeted distribution lists.
  • Foster productive working relationships with internal stakeholders.

Your Background

  • Fundamental understanding of digital content strategy and key channels (e.g., website, email, social media, paid media), corporate communications, and B2B marketing principles.
  • Proficient in written communication, including AP style, with the ability to distill complex topics and information.
  • Strong presentation and verbal communication skills.
  • Capable of managing multiple projects within a complex, deadline-oriented, geographically diverse, and matrixed organization.
  • Experience and aptitude for utilizing marketing technology and software applications for digital content management, email distribution, data analytics, design, and creative content.
  • Exceptional attention to detail.

What We Offer

  • A comprehensive benefits package, including medical, dental, vision, prescription drug coverage, 401k savings plan, retirement plan, paid time off, transit benefits, onsite gym, and subsidized cafeteria.
  • A continuous learning environment with opportunities to acquire new skills and advance your career.

Additional Requirements

  • Applicants must be authorized to work in the United States without the need for visa sponsorship now or in the future.
  • As a condition of employment, Federal Reserve Bank of Chicago employees must adhere to the Bank's ethics rules, which generally prohibit employees, their spouses/domestic partners, and minor children from owning securities, such as stock, of banks or savings associations or their affiliates.
  • Willingness to provide occasional after-hours/weekend communication support.
  • Must be open to traveling up to 5% of the time.

Always verify and apply to jobs through verified Federal Reserve Bank social media channels.

Full Time / Part Time

Full time

Regular / Temporary

Regular

Job Exempt (Yes / No)

Yes

Job Category

Sales/Marketing

Work Shift

First (United States of America)

Always verify and apply to jobs on Federal Reserve System Careers or through verified Federal Reserve Bank social media channels.