Marketing Director: Brand Strategy and Innovation
4 days ago
The Director of Brand Strategy will lead the development of innovative brand marketing strategies that align with Bio-Rad's business objectives and resonate with target customer segments.
You will use customer, product, and strategic insights to craft corporate brand positioning, messaging, and value propositions that keep Bio-Rad customer-focused.
You will develop a forward-looking brand framework to guide the team in delivering on strategic goals and work closely with business teams to ensure that all marketing campaigns align with the brand's strategy, identity, and positioning.
Define and implement Bio-Rad's brand objectives, governance, and strategy, including overseeing brand architecture, developing a best-in-class messaging strategy, and establishing the brand's positioning through a strategic framework.
Develop compelling value propositions and competitive positioning for Bio-Rad that differentiates the brand in the marketplace.
Cultivate a culture of innovation within the brand team and broader Creative Studio, encouraging creativity, experimentation, and operational excellence.
Craft persuasive narratives and presentations to align stakeholders at all levels on brand strategy and customer engagement.
Partner with Creative Studio leadership and Outbound Marketing teams to develop brand guidelines and campaign playbooks that ensure consistency across all marketing assets and customer touchpoints.
Provide governance across Bio-Rad products and platforms, ensuring brand consistency from digital to commercial touchpoints.
Bachelor's degree in marketing or a related field is required.
Work Experience: 15 years' experience as a brand strategist/planner within advertising agencies, brand strategy consultancies, or the equivalent role inside a brand and creative marketing organization.
Analyze quantitative data related to business performance, brand health, and customer behavior, and transform it into actionable insights.
Deliver thoughtful analysis of qualitative and observational data, uncovering subtle insights that shape strategic decisions.
Write compelling creative briefs that inspire top-tier storytelling.
Develop brand architecture strategies for diverse and complex product and service portfolios.
Create engaging brand positioning and narratives that resonate with both internal stakeholders and external audiences.
Benefits:
We're proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERGs), and more.
This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.
Who We Are:
For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare.
As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products.
We help people everywhere live longer, healthier lives.
Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin, and citizenship status are encouraged to apply.
Fraud Alert:
Bio-Rad has received reports of individuals posing as Bio-Rad recruiters to obtain information, including personal and financial, from applicants.
Legal Entity:
(USA_1000)Bio-Rad Laboratories, Inc. Bio-Rad Laboratories
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