Global Brand Strategy Director
2 weeks ago
At Match Group, Inc., we're seeking a highly skilled Global Brand Strategy Director to lead the development and execution of our brand narrative and strategy for Tinder, the world's most popular dating app. As a key member of our marketing team, you'll be responsible for defining and evolving our brand's vision, mission, and values to drive business growth and user engagement.
About the RoleWe're looking for a strategic thinker with a deep understanding of consumer insights, cultural trends, and market dynamics. You'll work closely with our marketing, product, and creative teams to develop brand and product marketing narratives, create campaign ecosystems, and drive top-of-funnel growth. Your expertise will help us stay ahead of the curve in the tech and dating industries, and inspire innovative solutions and groundbreaking creative campaigns.
Key Responsibilities- Translate complex consumer insights, cultural trends, and market dynamics into strategic briefs that guide our marketing and creative initiatives.
- Develop creative briefs, comms frameworks, and campaign ecosystems for multi-channel brand campaigns aimed at transforming brand perception globally.
- Stay on the cutting edge of cultural, economic, and industry trends that influence dating and relationships, and use this information to create compelling marketing strategies.
- Collaborate across markets to create playbooks and frameworks rooted in insights and culture that create consistency globally, but also can flex to reflect regional nuances.
- Foster innovation and bold thinking, pushing the boundaries of what Tinder can achieve in the tech and dating industries.
- Support marketing managers to develop post-campaign reporting, and to pull out the most important insights and learnings that can inform future strategies.
- 10+ years of experience in brand strategy for high-profile consumer brands, with significant time spent in a leading brand strategy agency and/or in-house role.
- Deep expertise in consumer insights, research, and cultural trend analysis, particularly within the tech and digital landscape.
- Proven experience developing creative briefs that lead to hard-working, effective campaigns.
- Highly autonomous and proactive, with an ability to understand complex problems and make informed decisions.
- Strong copywriting skills and the ability to express complicated ideas into everyday language.
- A creative and forward-thinking mindset, with the ability to inspire innovative solutions and groundbreaking creative campaigns.
- Strong leadership skills, with a track record of collaborating with cross-functional teams and managing stakeholders across markets.
- Exceptional communication skills, with the ability to translate insights and strategy into actionable briefs that inspire creative teams.
- Business acumen, with the ability to understand key business performance strengths and gaps in order to identify the biggest opportunities.
We offer a competitive salary range of $185,000-$205,000 per year, depending on experience and qualifications. This role is based in Los Angeles, CA or New York, NY, and requires in-office collaboration two days per week. We're an equal opportunity employer and welcome applicants from diverse backgrounds. If you're passionate about brand strategy and have a deep understanding of the tech and dating industries, we encourage you to apply.
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Global Brand Strategy Director
4 weeks ago
Los Angeles, California, United States Match Group Full timeAbout the RoleWe are seeking a highly skilled Global Brand Strategy Director to join our team at Match Group. As a key member of our marketing team, you will be responsible for developing and executing global brand strategies that drive business growth and engagement.Key ResponsibilitiesDevelop and implement global brand strategies that align with our...
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Global Brand Strategy Director
3 weeks ago
Los Angeles, California, United States Match Group, Inc. Full timeJob Title: Global Brand Strategy DirectorWe are seeking a highly skilled Global Brand Strategy Director to join our team at Match Group, Inc. This role will be responsible for defining and evolving the brand narrative and strategy for Tinder, the world's most popular dating app.About the RoleThe Global Brand Strategy Director will work closely with...
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Global Brand Strategy Director
3 weeks ago
Los Angeles, California, United States Match Group Full timeJob Title: Global Brand Strategy DirectorAt Match Group, we're revolutionizing the way people connect. As our Global Brand Strategy Director, you'll be at the forefront of defining and evolving the brand narrative and strategy for Tinder, the world's most popular dating app.About the RoleWe're seeking a highly autonomous and proactive individual with a deep...
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Global Brand Strategy Director
4 weeks ago
Los Angeles, California, United States Match Group, Inc. Full timeJob Title: Global Brand Strategy DirectorAt Match Group, Inc., we're seeking a highly skilled Global Brand Strategy Director to lead our brand narrative and strategy efforts for Tinder, the world's most popular dating app. As a key member of our marketing team, you'll be responsible for defining and evolving our brand's strategic direction, driving...
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Global Brand Strategy Director
1 month ago
Los Angeles, California, United States Tinder Full timeGlobal Brand Strategy DirectorAt Tinder, we're revolutionizing the way people connect. As our Global Brand Strategy Director, you'll be at the forefront of shaping our brand narrative and strategy. This is a hybrid role, requiring in-office collaboration two days a week, with the option to work from Los Angeles, CA or New York, NY. You'll be responsible for...
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Global Brand Strategy Director
2 weeks ago
Los Angeles, California, United States Match Group Full timeAbout the RoleWe are seeking a highly skilled Global Brand Strategy Director to join our team at Match Group. As a key member of our marketing team, you will be responsible for defining and evolving the brand narrative and strategy for Tinder, the world's most popular dating app.Key ResponsibilitiesTranslate complex consumer insights, cultural trends, and...
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Global Brand Strategy Director
3 weeks ago
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Los Angeles, California, United States Movement Strategy Full timeJob Title: Associate Director, Content and EngagementWe are seeking a highly skilled and experienced Associate Director, Content and Engagement to join our team at Movement Strategy. As a key member of our leadership team, you will be responsible for overseeing the development and implementation of our content and engagement strategies across multiple...
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