Senior Director, Partnership Marketing and Development

4 weeks ago

Santa Monica, California, United States Angel City FC Full time

The Director of Partnership Marketing for Angel City FC will oversee the implementation and execution of all partnership agreements. This role requires creating value for corporate sponsors by ensuring the successful activation of sponsorships through various platforms, including in-stadium experiences, digital and social media, branding, and community engagement initiatives.

The Director will work closely with ACFC's internal teams, corporate sponsors, and external stakeholders to ensure seamless delivery of partnership activations, enhance brand visibility, and strengthen long-term relationships.

Key Responsibilities:
  • Provide exceptional service to all existing corporate partners.
  • Gather, plan, and execute all contractual elements for each corporate partner, including gameday experiences, social media content, web/app content, ticketing, and hospitality.
  • Deliver ongoing creative marketing and implementation recommendations for current partners, including retail activations, in-stadium promotions, special events, and community outreach ideas.
  • Work closely with the VP Community & Impact to execute on our innovative 10% Sponsorship Model, where 10% of each partnership goes to a community program.
  • Manage the partnership activation budget, ensuring all activations are delivered within agreed financial parameters.
  • Track the performance of sponsorship activations, providing regular reports to sponsors and senior management.
  • Create organizational systems to optimize execution programs.
  • Develop strong, long-term relationships with clients at all levels of their organization.
  • Aid in the development of creative activation upsell opportunities.
  • Produce and present partner recaps and leads for the Partnership Marketing team.
  • Work game days, weekends, and special events to entertain existing partners and new business prospects.
  • Collaborate with the Sr. Director of Partnership Sales on incoming new partnerships and lead onboarding of newly closed corporate partners.
  • Develop, teach, and lead a team of account managers.
Qualifications:
  • Passion for women's soccer and a commitment to growing the sport.
  • Bachelor's degree in Sports Management, Marketing, Business, or a related field.
  • 7+ years of experience in partnership marketing, sponsorship activation, or high-level cross-functional marketing, preferably within the sports or entertainment industries.
  • Proven track record of managing large-scale sponsorships and activations.
  • Strong understanding of brand marketing, fan engagement, and the ecosystem of sports partnerships.
  • Strong leadership skills with proven experience managing multiple personnel, projects, and timelines.
  • Strong attention to detail.
  • Strong hunger to actively spend facetime with clients and impart that to the Partnership Marketing Team.
  • Exceptional interpersonal skills, communication, and relationship management skills.
  • Experience working in a fast-paced, deadline-driven environment.
  • Ability to work long and irregular hours as well as on weekends.
  • Ability to travel to clients or client-related events as needed.
Preferred Skills:
  • Experience working with digital marketing and social media platforms for sponsorship integration.
  • Familiarity with community engagement and CSR initiatives.
  • Ability to think creatively and develop innovative activation strategies.
  • Understanding of data analytics and reporting tools to measure sponsorship success.
Angel City FC Perks & Benefits:
  • Fully funded comprehensive medical, dental, and vision coverage.
  • 401K plan.
  • Flexible PTO policy.
  • Paid Parental Leave.
  • Cell Phone reimbursement.
  • Snacks and beverages.
  • Dog-Friendly HQ in Santa Monica.
  • Complimentary tickets to home games.
  • Bi-annual performance reviews.
Compensation:

In addition to the benefits above, this role has a pay range between $120,000 - $130,000 annually + is bonus-eligible.

Angel City is building a world-class organization to support its ambitions to redefine sports and entertainment. We aspire to be a global brand to have the most significant impact, drive the largest awareness, and deliver returns from our soccer club and beyond. We lead with purpose and passion, building a new type of company and a new type of club. We do this together - we are stronger together, have more impact together, and have more fun together

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