Marketing Director
4 weeks ago
The Marketing Manager will oversee all aspects of Marketing, including advertising, website management, and collateral production for a select portfolio of hotels and restaurants. The primary responsibility of this position is to drive interest in the company's products, services, and brand.
Responsibilities- Partner with hotel teams to drive marketing strategies
- Reports to and collaborates with the Director of Marketing on all portfolio-wide marketing opportunities
- Writing copy, proofing, and developing content as needed
- Acting as a resource to the field and corporate staff as it relates to all marketing opportunities
- Participating in the branding and rebranding of managed assets, including hotels and restaurants
- Serving as a communication conduit and counsel for all marketing programs with both internal stakeholders and external vendors/agencies
- Developing promotional opportunities to increase sales
- Managing budgets and analyzing overall effectiveness of marketing efforts
- Working in tandem with a two-member design team and partnering with the ecommerce team
- Improving internal processes
- Executes annual media plans, coordinates and oversees ad, website, and collateral production
- Minimum 3 years of marketing experience in the hospitality industry, both traditional media and ecommerce
- Excellent copywriting and proofreading skills
- Works well in a collaborative agency-like environment
- Extensive knowledge of advertising and print collateral production
- Very detail-oriented and analytical
- Quick learner
- Good sense of design and ability to conceptualize requested products
- Ability to juggle a variety of projects at the same time and handle the stress associated with multiple deadlines
- Good communicator, both written and orally
- Ability to work with the Marketing team to accomplish goals on a timely basis
- Proficient in Excel, Word, and PowerPoint
- Basic understanding of website development, SEO, and SEM
- Ability to analyze marketing opportunities and ad effectiveness
- Prior experience in creating and maintaining brand identities
- Business Marketing or Communications degree preferred
- Strong interpersonal/communication skills
- Ability to use computer keyboard, telephone, and other related business equipment
- Ability to coordinate cross-functional work teams toward project completion
- Strong attention to detail
- Strong planning and organizing skills
- Creative thinking
Aimbridge Hospitality is a global leader in third-party hotel management, with a growing portfolio representing over 1,550 hotels in all 50 states and 22 countries. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best.
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