Marketing Director
4 weeks ago
At Wolfsdorf Rosenthal LLP, we are seeking a highly skilled Marketing Director to lead our Marketing team in supporting the expansion of our client base. This sales-focused position is responsible for overseeing research and contacting potential new client sources via initiatives developed alongside the rest of the Marketing Team.
Key Responsibilities:- Marketing Efforts: Plan, direct, and coordinate marketing efforts to achieve business objectives.
- Market Analysis: Gather and analyze information to identify new markets and customers, demand for services, and efficacy of existing marketing campaigns and strategies.
- Partnerships: Coordinate with partners and other members of leadership to complete responses to Requests for Proposal from prospective clients.
- Market Research: Conduct market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of services.
- Advertising: Develop and manage advertising and promotional campaigns to reach target audiences.
- Pricing Strategies: Conduct pricing research and analysis to develop competitive pricing strategies.
- Industry Trends: Maintain knowledge of trends and developments in the industry; identify needs for new services and make recommendations to leadership.
- Training: Compose, develop, evaluate, and conduct training on marketing activities, strategies, and policies.
- Events: Collaborate, participate in, and coordinate trade shows, conferences, and other events to promote the firm's services.
- Experience: Experience with Worldwide ERC/global mobility is strongly preferred.
- Education: A Master's degree in marketing or an MBA is required.
- Leadership Experience: Experience in a Marketing leadership role (manager or director level) is essential.
- Marketing Campaigns: Proven marketing campaign experience, especially in relation to digital marketing, is required.
- RFPs: Experience responding to RFPs is necessary.
- Skills: Demonstrated analytical and problem-solving skills, strong communication skills, and a professional and proactive work ethic are essential.
- Tools: Proficiency with MS Office, including Outlook, Word, Excel, and PowerPoint, and familiarity with a variety of marketing tools are required.
- CRM: Experience using a CRM (Salesforce preferred) is necessary.
We are committed to creating, fostering, and preserving an inclusive environment that supports our team members from all nations and backgrounds to achieve their goals and build a life of their dreams.
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