Sales and Marketing Director
4 weeks ago
Job Summary
We are seeking a highly experienced and strategic Sales and Marketing Director to lead our hotel's commercial growth and revenue expansion. As a key member of our leadership team, you will be responsible for developing and implementing effective sales and marketing strategies to drive business growth and increase market share.
Key Responsibilities
- Oversee commercial strategies for the hotel, ensuring alignment with business objectives and revenue goals.
- Lead the development and implementation of short-term and long-term sales and marketing strategies to achieve revenue targets and increase market share.
- Collaborate with on-property leaders and regional support to develop and implement the hotel's annual multi-year commercial strategy plan.
- Connect the performance needs of the hotel with the solutions designed by the Fairmont brand enterprise in each key segment the hotel serves.
- Work with Commercial Leadership to ensure pre-opening and group pricing and rate quotation strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive market share.
- Develop and execute departmental expense budget and forecasts.
- Train and monitor the group, transient, and events contractual legal and risk agreement practices, establish booking guidelines and pricing expectations, and uphold all company policies and procedures associated with managing these systems.
- Develop and maintain detailed and real-time knowledge of all competitor and market activity.
- Responsible for the execution of the Fairmont Sales Incentive Program.
- Responsible for recruiting and retention of all sales and marketing roles.
- Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
- Liaise with Fairmont Global Sales regional support and brand teams.
- Build strong relationships with CVB community groups/influencers and 3rd party travel partners.
- High level of engagement with customers from all sales segments.
Qualifications
- Minimum of five (5) years of hotel sales, catering, or marketing experience.
- Management experience as a Director.
- Four-year college degree preferred.
- Minimum years of leadership experience in a full-service hotel: 4-star plus.
- Ability to travel on short notice and adaptable to schedule changes.
- Highly professional presentations and communication (oral and written) skills.
- Proficiency with standard Microsoft Office.
- Ability to perform critical analysis.
Preferred Qualifications
- Additional/advanced degree coursework in business administration, marketing, and communications.
- Adaptable experience with business strategy, business planning, and business plan development.
- Experience in large matrix organizations.
- Knowledge of Opera Sales & Catering Software or comparable products.
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