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HubSpot Marketing Manager

2 months ago

Columbus, Ohio, United States Ignite Human Capital Full time
Job Title: HubSpot Marketing Manager

We are seeking a skilled HubSpot Marketing Manager to lead our marketing initiatives and oversee our HubSpot platform.

Key Responsibilities:
  • Develop and execute strategic marketing plans to boost lead generation and enhance customer engagement.
  • Collaborate with the CMO to design inbound and outbound marketing strategies using HubSpot.
  • Manage and optimize HubSpot integration with various systems.
  • Create, launch, and manage multi-channel marketing campaigns across email, social media, and content marketing platforms.
  • Build and refine marketing automation workflows for lead nurturing, segmentation, and scoring.
  • Oversee the development of engaging content for blogs, email newsletters, and landing pages.
  • Track and analyze marketing metrics, including campaign performance and ROI.
  • Work closely with sales, product, and customer service teams to ensure integrated marketing efforts.
  • Maintain and optimize the HubSpot CRM, managing data, pipeline configurations, and tool integrations.
  • Prepare and present detailed marketing performance reports.
Qualifications:
  • Proven experience as a HubSpot Marketing Manager or in a similar role.
  • Proficiency in HubSpot Marketing, Sales, and Service Hubs.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent project management skills, capable of handling multiple projects simultaneously.
  • Outstanding communication skills and keen attention to detail.