Digital Marketing Manager

4 weeks ago

Columbus, Ohio, United States Bellisio Foods, Inc. Full time
Job Title: Digital Marketing Manager

Bellisio Foods, Inc. is a leading global company with a rich history of delivering high-quality, innovative food solutions tailored to meet consumer needs and preferences. Our Minneapolis, Minnesota headquarters oversees a massive production facility in Jackson, Ohio, producing over 400 products across various frozen food categories, including single and multi-serve entrees, snacks, and side dishes.

We value diversity and strive to create an inclusive environment where every individual feels valued, respected, and empowered. Our commitment to equity, inclusion, and diversity drives creativity, innovation, and growth, making us a preferred employer.

This role requires a strategic thinker with a passion for innovative marketing and a deep understanding of the digital landscape. The successful candidate will be responsible for planning, executing, and optimizing comprehensive consumer marketing programs across media channels and consumer touchpoints.

Key Responsibilities:
  • Develop and implement multi-channel marketing strategies that align with brand objectives and drive consumer engagement across all platforms and formats.
  • Manage marketing campaigns, ensuring timely delivery and results to help grow our brands.
  • Oversee social media accounts, develop content calendars, and engage with audiences to build brand loyalty and community.
  • Analyze and report on campaign performance using analytics tools, providing insights and recommendations for continuous improvement.
  • Collaborate with cross-functional teams, including brand, sales, graphics, and customer service, as well as manage external agencies to ensure cohesive marketing efforts and alignment with overall business goals.
  • Stay informed on industry trends, consumer behavior, and competitor activities to inform marketing strategies and tactics.
  • Champion brand voice and values across all consumer touchpoints, ensuring consistency and alignment with the overall brand strategy.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-5 years of experience in digital marketing and social media management.
  • Proven track record of successfully planning and executing consumer marketing programs.
  • Strong understanding of digital marketing tools, platforms, and best practices.
  • Excellent written and verbal communication skills.
  • Proficiency in analytics tools (e.g., Google Analytics, social media insights) and marketing automation platforms.
  • Creative mindset with strong project management skills and attention to detail.
  • Ability to work collaboratively in a fast-paced environment.

Bellisio Foods is an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran, or disability status.

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