Senior Marketing Director

3 weeks ago

Columbus, Ohio, United States Steele Staffing Full time

We are seeking a visionary Senior Marketing Director to lead our marketing efforts at Steele Staffing. As a key member of our team, you will be responsible for driving the creation and evolution of our corporate brand, ensuring it stands out in the competitive residential real estate market.

Key Responsibilities:
  • Develop and execute a compelling go-to-market strategy for our revolutionary real estate platform, positioning it as a disruptor in the market.
  • Drive the development and implementation of clear, authentic messaging and deliver value-driven content to establish credibility and trust with key target audiences.
  • Develop and execute high-impact, digital-first marketing strategies focused on driving exponential user growth through personalized, targeted campaigns.
  • Track and optimize key performance metrics, including user acquisition, customer acquisition cost (CAC), and more, to continuously refine marketing performance.
  • Oversee the strategy for organic visibility and lead the implementation of paid campaigns across key platforms like Google Ads, Facebook Ads, and LinkedIn.
  • Manage marketing automation platforms such as HubSpot, Marketo, or Salesforce, ensuring campaigns are personalized, targeted, and automated for scale.
  • Efficiently manage the marketing budget to maximize return on ad spend (ROAS) and optimize customer acquisition cost (CAC).
  • Work closely with UX/UI and product development teams to ensure marketing messages are cohesive, impactful, and aligned with the platform's functionalities.
  • Stay at the forefront of AI-driven marketing innovations by incorporating AI tools for personalization, predictive analytics, and campaign automation.
  • Build and lead a high-performing marketing team, fostering a culture that thrives on innovation, creativity, and data-driven decision-making.
Qualifications:
  • 5+ years experience in a Senior Management role, preferably in a startup or entrepreneurial environment that has experienced hyperscale growth.
  • Experience in building a brand, digital growth marketing, including paid search (PPC), paid social, and programmatic advertising.
  • Proven experience driving go-to-market strategies for tech platforms, with a strong understanding of SaaS, PaaS, or AI-driven platforms.
  • Proven experience with SEO/SEM optimization, marketing automation tools, and CRM systems (e.g., HubSpot, Salesforce, Marketo).
  • Expertise with understanding data analytics platforms such as Google Analytics, Mixpanel, or Tableau for tracking KPIs, conversion funnels, and user behavior.
  • Experience using AI and machine learning technologies to drive marketing automation, predictive insights, and personalized user experiences.
  • Experience in building and optimizing digital marketing infrastructures that align with modern software products, ensuring scalability.
  • Strong understanding of UX/UI principles and the ability to collaborate with design and product teams to enhance customer engagement through seamless experiences.
  • Ability to navigate cross-functional teams, vendors, and agencies to align business objectives.
  • A strong grasp of digital innovation trends, with the ability to incorporate the latest tools and technologies into strategic planning for the company.

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