Campaign Marketing Manager

2 weeks ago

Columbus, Ohio, United States Smart Solutions Inc Full time
Job Title: Campaign Marketing Manager

At Smart Solutions Inc, we are seeking a highly skilled and experienced Campaign Marketing Manager to spearhead the planning, execution, and management of strategic marketing campaigns. As a key member of our marketing team, you will be responsible for driving results and achieving campaign objectives through innovative strategies and effective collaboration with cross-functional teams.

Key Responsibilities:
  • Develop and implement comprehensive marketing campaigns aligned with business goals and target audiences.
  • Lead the end-to-end campaign lifecycle, from ideation to execution and performance analysis.
  • Collaborate with internal teams (such as creative, content, digital, and sales) to ensure cohesive campaign strategies.
  • Conduct thorough market research to identify trends, consumer preferences, and competitive analysis.
  • Oversee budgeting and resource allocation for campaign initiatives, ensuring optimal ROI.
  • Analyze campaign performance metrics, generate reports, and provide actionable insights for continuous improvement.
  • Stay updated with industry trends and emerging marketing technologies to enhance campaign effectiveness.
  • Mentor and guide junior marketing team members to ensure campaign success.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or related field; Master's degree is a plus.
  • Proven experience (X years) in campaign management or a similar marketing role.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
  • Exceptional analytical skills and proficiency in using analytics tools to measure campaign performance.
  • Excellent leadership and communication abilities with a collaborative mindset.
  • Demonstrated creativity in developing engaging marketing campaigns.
  • Proficiency in marketing software/tools and familiarity with CRM platforms.
Benefits:
  • Competitive salary and benefits package.
  • Opportunity to lead innovative and impactful marketing campaigns.
  • Collaborative work environment fostering professional growth and development.

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