Marketing Campaign Manager

5 days ago

Columbus, Ohio, United States Central Ohio Transit Authority Full time

Central Ohio Transit Authority (COTA) is a leading public transportation provider in central Ohio, servicing Franklin County and parts of Delaware, Fairfield, Licking, and Union counties. With a strong commitment to innovation and customer satisfaction, COTA is seeking an experienced Marketing Campaign Manager to join its team.

This key role will be responsible for developing and executing strategic marketing programs to promote COTA's services and engage with the community. The ideal candidate will have a proven track record of success in marketing and a deep understanding of the transportation industry.

As a Marketing Campaign Manager, you will have the opportunity to work on a variety of projects, including campaign planning, budgeting, and execution. You will also be responsible for managing external vendors and ensuring that marketing campaigns meet COTA's brand standards.

The successful candidate will have excellent communication and project management skills, as well as the ability to work collaboratively with cross-functional teams. If you are a motivated and results-driven professional with a passion for marketing, we encourage you to apply for this exciting opportunity.

Job Summary:

COTA's Marketing Campaign Manager performs professional work in the successful development and delivery of marketing programs for the Central Ohio Transit Authority. This position leads the creation of compelling, impactful, and multi-faceted marketing campaigns in support of organization initiatives.

Key Responsibilities:

  • Develops and executes strategic marketing programs to educate customers, engage community stakeholders, promote services, and increase ridership;
  • Drives the development of measurable marketing campaigns using a variety of channels (organic and paid) that include, but are not limited to, digital, social, web, print, and outdoor;
  • Develops and implements innovative marketing strategies to enhance brand awareness and positive sentiment;
  • Monitors brand and campaign performance through establishing KPIs, analyzing data, and generating reports to inform future strategies;
  • Manages the work of external consultants responsible for marketing, graphic design, content creation, photography, videography, and media buying;
  • Maintains a pulse on customer trends and desired services and uses data to develop actionable marketing tactics designed to address customer needs;
  • Ensures all marketing content is on-brand, with a consistent style, quality, and tone of voice, and optimizes strategies to reach defined targeted audiences within the region;
  • Develops and delivers effective marketing outputs that align with COTA brand standards in collaboration with designers and other team members;
  • Interfaces with COTA agency of record and helps direct that agency's support of internal marketing and communications endeavors;
  • Assists in the creation and execution of project plans and deliverables, and mapping them to relevant stakeholders;
  • Collaborates with other organization divisions to ensure the accuracy and quality of brand content and any external facing materials;
  • Makes presentations to internal and external audiences on COTA marketing strategies;
  • May be required to be available through a mobile device via voice and/or data during and outside of normal working hours, at the manager's discretion, and must respond within a reasonable timeframe;
  • Performs other duties as assigned;
  • Regular, predictable, and punctual attendance is required.

Requirements:

  • Requires a Bachelor's degree in marketing, advertising, communication, or a related field, and at least six (6) years of experience in marketing. An equivalent combination of education, experience, and/or training will also be considered;
  • Certification or professional development participation with the American Marketing Association, Public Relations Society of America, or similar organizations is preferred but not required.

Salary: $75,909 - $84,852

Location: 33 N. High St, Columbus, OH

Benefits: COTA offers competitive benefits, including medical/Rx, vision, dental, supplemental insurance, life insurance, paid parental leave, employee discounts, employee bus pass, wellness initiatives, on-site cooking classes & chair massages, on-site Health Coaches & Dietitians, tuition reimbursement, and retirement benefits through OPERS & Ohio Deferred Compensation.

About COTA:

COTA is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Equity, Diversity, and Inclusion are of core importance and essential to the success of the organization. All employment decisions are based on job needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, sex, sexual orientation, age, genetic information, gender identity, national origin, veteran or disability status. COTA believes that diverse and inclusive organizations gain the benefits in creating a stronger and more effective workforce resulting in services that better meet the needs of consumers and in result Move Every Life Forward.

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