Event Sales Manager
2 weeks ago
Job Type: Full-Time Staff
Department: Conference Services
Pay Grade: 26
Categories: Professional Staff Union (PSU), Project Management
About the University of Massachusetts
The University of Massachusetts is a leading public research institution, recognized nationally for its comprehensive range of undergraduate, graduate, and professional programs. Nestled in the picturesque Pioneer Valley of Western Massachusetts, the campus spans nearly 1,450 acres, providing a vibrant cultural atmosphere in a serene environment close to major urban areas. The University collaborates with the Five Colleges consortium, enhancing the intellectual vitality of the region.
Position Overview
The Event Sales Manager plays a pivotal role in securing group bookings while optimizing the use of conference and banquet facilities to achieve and surpass sales targets. This position involves soliciting, negotiating, and confirming both new and returning business. The manager will engage in outside sales efforts, distribute promotional materials, and participate in networking opportunities at both local and regional levels. Collaboration with Conference Services coordination and registration teams, as well as Summer Conference Housing, is essential to meet shared objectives.
Key Responsibilities
- Identify and engage potential clients for University Conference Services, maximizing sales across dining, catering, lodging, registration, and housing offerings.
- Conduct outside sales activities, attend trade shows, and build partnerships within the local and regional community.
- Negotiate and draft contracts between clients and the University, prepare event budgets, and coordinate all necessary facilities and services during contract discussions.
- Monitor lost business opportunities and implement strategies to recover them, while also focusing on retaining repeat clients.
- Ensure timely and accurate communication of conference details to coordination and registration teams.
- Develop and deliver sales presentations for university staff, faculty, and external groups interested in hosting events at the University.
- Create and maintain marketing materials for Conference Services aimed at prospective clients.
- Support the overall marketing strategy in collaboration with the Director of Sales.
- Represent University Conference Services at industry trade shows and conferences, gathering relevant marketing data.
- Assess and evaluate conference sales and marketing initiatives using industry benchmarks.
- Build and maintain positive relationships with service providers, including Dining Services, Campus Center Hotel, Athletics, and local businesses.
- Demonstrate a commitment to affirmative action and non-discrimination principles while providing customer-focused services.
Perform other related duties as necessary.
Minimum Qualifications
- A Bachelor's Degree in hospitality management, business, sales and marketing, or a related field, along with a minimum of four years of experience in the hospitality sector; or an Associate's degree with at least six years of relevant experience.
- A valid driver's license and a reliable vehicle for travel purposes.
- Proven experience in sales and marketing, event planning, budget management, and supervisory roles.
- Detail-oriented with strong interpersonal skills.
- Excellent written and verbal communication abilities.
- Proficiency in Windows-based software applications.
Experience within an academic or non-profit environment is highly desirable.
Physical Requirements
This role requires the ability to carry, push, pull, stand, drive, reach, sit, twist, lift, and travel to various locations.
Work Schedule
- Standard hours are Monday to Friday, 9:00 AM to 5:00 PM.
- Availability for occasional evenings, weekends, holidays, and travel as needed is required.
Level 26
PSU Hiring Ranges
Application Instructions
Interested candidates should submit a resume and cover letter as part of their application. References will be verified during the final selection process. The University of Massachusetts is dedicated to promoting equal opportunity and affirmative action, ensuring a diverse and inclusive environment for all employees.
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