Digital Marketing Specialist

5 days ago


Monroe, North Carolina, United States ASSA ABLOY Full time

Job Summary:

We are seeking a highly skilled Digital Marketing Specialist to join our team at ASSA ABLOY Entrance Systems US Inc. in North America. As a key member of our marketing department, you will be responsible for supporting the development of content, digital marketing initiatives, and market research projects.

Key Responsibilities:

  • Content Creation:
    • Develop engaging content for blogs, social media, and other digital platforms.
    • Collaborate with external agencies to create high-quality content.
    • Manage the content calendar and ensure timely publication.
  • Digital/Lead Generation:
    • Design and implement email campaigns to support sales and marketing initiatives.
    • Develop landing pages to enhance customer experience and drive conversions.
    • Optimize CTAs and digital platforms to improve user experience.
  • Strategy and Research:
    • Conduct market research to identify trends and opportunities.
    • Assist in the development of marketing strategies and campaigns.
    • Provide insights and recommendations to inform business decisions.
  • Collaboration and Communication:
    • Work closely with cross-functional teams to ensure alignment and effective communication.
    • Develop and maintain relationships with external agencies and vendors.
    • Provide regular updates and reports to stakeholders.

Requirements:

  • Three to five years of experience in a marketing role, preferably in a corporate environment.
  • Proven track record of creating engaging content and developing successful marketing campaigns.
  • Strong understanding of digital marketing principles and best practices.
  • Excellent communication and project management skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.

Preferred Qualifications:

  • Experience with marketing automation tools, such as Hubspot or Marketo.
  • Knowledge of SEO principles and best practices.
  • Proficiency in graphic design and presentation creation.
  • Fluency in multiple languages, including English and French.

What We Offer:

A competitive compensation package, including a base salary and benefits. A hybrid work schedule that allows for flexibility and work-life balance. Opportunities for professional growth and development in a dynamic and innovative company.



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