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Digital Media Manager

3 months ago

West Monroe, United States Centric Federal Credit Union Full time
Job DescriptionJob DescriptionRole:

The Digital Media Manager at Centric Federal Credit Union is a pivotal role responsible for developing, managing, and optimizing the credit union's online presence. This individual ensures that the website is user- friendly, secure, and aligned with the organization’s brand identity and strategic goals. Their expertise encompasses website design, content management, search engine optimization (SEO), and user experience (UX) enhancement on various platforms including website, social media and online advertising.


Essential Functions & Responsibilities:

Oversee the design, functionality, and maintenance of the credit union’s website to ensure seamless navigation and accessibility for members. Ensuring website security and compliance with industry standards and regulations. Implementing SEO best practices to improve website visibility and drive organic traffic.

Create and manage digital media campaigns across various platforms, including social media, email marketing, and online advertising. Requires collaborating with internal teams to create and update engaging content that highlights the credit union’s products, services, and community initiatives.

Lead digital projects, from concept to execution, that enhance the member experience and support the credit union’s mission. Analyzing web analytics and performance metrics to inform strategies for continuous improvement and member engagement.

Coordinates digital content for special events; monitors planning, schedules, and implementation as required for proper execution of each event.

Interacts with members and responds to social media messages inquiries, and comments; manages member complaint/grievance response activity.

Maintains, creates and implements digital signage content with updates to website and digital signage.

Performs other job related duties as assigned.

Performance Measurements:

1. To monitor overall social media presence and cultivate engagement with our followers and social media users ensuring follower growth rate, engagement rate, reach and impressions.

2. To deliver planned results to meet the credit union's growth objective with respect to brand awareness, membership acquisition and retention.

3. To provide informed, prompt, professional and accurate service and support to all members and respective partners.

4. To maintain on-time completion of campaigns and projects with adherence to marketing calendars and schedules.

5. To work with marketing teams in supporting budget efficiency and overall maximization of resources.

Knowledge and Skills:

Experience :Three years to five years of similar or related experience.

Education: (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).

Interpersonal Skills: Work involves much personal contact with others inside and/or outside the organization for the purpose of first-level conflict resolution, building relationships, and soliciting cooperation. A significant level of trust and diplomacy is required, in addition to normal courtesy and tact. Work may involve motivating or influencing others. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary.

Other Skills: Proven experience in website management, social media strategy, and digital media. Strong understanding of web technologies, content management systems (CMS), SEO, and social media platforms. Excellent communication and project management skills. Ability to analyze data and translate insights into actionable strategies.

Knowledge of the financial services industry and regulatory requirements is a plus.

Physical Requirements: Ability to lift 50 lbs.

Work Environment: Access to tools and resources, including training and professional development opportunities, regular brainstorming sessions and collaborative projects with supportive management that encourages input and feedback. To provide a positive, gossip free environment to all you come in contact with.