Senior Director of Product Marketing

3 days ago

New York, New York, United States Reorg Full time
About Reorg

Reorg is a leading global provider of credit intelligence, data, and analytics. Our mission is to empower professionals across various industries to make informed decisions in the fast-paced credit markets.

Job Summary

We are seeking a seasoned Senior Director of Product Marketing to drive the product marketing strategy for our subscription research services. This role will involve developing go-to-market strategies, positioning, messaging, and competitive differentiation to drive demand and support sales efforts.

Key Responsibilities
  • Develop and execute comprehensive product marketing strategies to drive awareness, demand, and revenue for our subscription research services.
  • Conduct market analysis to identify key trends, customer needs, and competitive landscape.
  • Define and communicate the unique value proposition of our research products.
  • Lead the planning and execution of product launches, ensuring alignment with overall business objectives.
  • Collaborate with Product Management to develop and refine product positioning and messaging.
  • Create and manage go-to-market plans, including timelines, deliverables, and cross-functional coordination.
  • Develop and deliver sales tools and training materials to support the sales team.
  • Oversee the creation of compelling content, including whitepapers, webinars, blog posts, and infographics, to drive engagement and lead generation.
  • Define key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 10+ years of product marketing experience with specific experience marketing subscription services to law and advisory firms.
  • Strong understanding of market research, customer segmentation, and competitive analysis.
  • Excellent communication skills, both written and verbal, with the ability to articulate complex concepts clearly and persuasively.
  • Demonstrated ability to collaborate with cross-functional teams and influence without direct authority.
  • Strong analytical skills and data-driven mindset.
What We Offer

We offer a competitive salary range of $175,000 - $190,000 plus an annual discretionary bonus. We are an equal employment opportunity employer and strive to create an inclusive and diverse work environment where all individuals are valued, respected, and treated fairly.

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