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Product Marketing Director
2 months ago
We are seeking a highly skilled and strategic Director of Product Marketing to drive the growth and success of our new product lines. As a key member of our marketing team, you will play a pivotal role in maintaining and developing product positioning and executing comprehensive marketing strategies that drive awareness, demand, and loyalty.
Key Responsibilities- Develop and execute product marketing strategies and plans for existing product portfolio and new wellness product launches across nutrition, supplement, and beauty categories, aligning with overall business objectives and growth targets.
- Define and articulate compelling value propositions for Sakara's product portfolio, highlighting unique benefits and differentiation in the market.
- Lead cross-functional collaboration with product development, marketing, and creative teams to bring new products to market, ensuring seamless integration of product positioning, messaging, and creative assets.
- Conduct in-depth market analysis and consumer research to identify market trends, competitive landscape, and consumer insights, leveraging data to inform product development and marketing strategies.
- Drive product lifecycle management, from product conceptualization and development to launch and post-launch optimization, ensuring products meet customer needs and deliver against business objectives.
- Collaborate with the marketing team to develop integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional media, to drive product awareness, consideration, and conversion.
- Monitor and analyze key performance metrics and KPIs to measure the effectiveness of product marketing initiatives, optimizing strategies and tactics based on performance insights.
- Stay abreast of industry trends, market dynamics, and emerging technologies to identify new opportunities for growth and innovation within the supplements and beauty categories.
- 8+ years of experience in product marketing, with a proven track record of success in consumer goods, beauty, or wellness industries.
- Strong understanding of consumer behavior, market dynamics, and competitive landscape within the supplements and beauty categories.
- Demonstrated experience leading cross-functional teams and collaborating with product development, marketing, and creative teams to bring products to market.
- Excellent strategic thinking, analytical, and problem-solving skills, with the ability to translate insights into actionable marketing strategies and plans.
- Exceptional communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders at all levels.
- Proven ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and deadlines effectively.
- Competitive salary range: $160,000 - $175,000 annually plus benefits.
- Health Insurance through Aetna.
- Medical (90% Coverage for Individual).
- Dental & Vision (100% Coverage for Individual).
- Health Savings Account & Flexible Spending Account available (pending plan elected).
- Flexible Paid Time Off.
- 401k Program.
- Pre-tax Commuter Benefits.
- Paid Parental Leave.
- Employer Paid Short Term Disability.
- Discounts on Sakara products and complimentary in-office Sakara meals.
- Voluntary benefits such as Long Term Disability and Supplemental Life Insurance.
- A vibrant and inclusive company culture.
- The chance to make a meaningful impact on people's lives through wellness and nutrition.
Sakara Life is proud to be an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, physical or mental disability, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.
