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Senior Product Marketing Strategist

2 months ago

New York, New York, United States Apex Exchange Full time
Job Overview

Company Overview:
APEX Exchange (APEX) operates as a forward-thinking trading entity within Publicis Media, focusing on identifying and investing in emerging market trends to enhance the value for Publicis clients.

APEX crafts innovative solutions through strategic partnerships and principal investments, enabling clients of various sizes to access tailored solutions in a complex media landscape.

Clients engage with offerings beyond the agency's core services, which provide tangible benefits such as guaranteed outcomes and competitive pricing.

Role Summary:

The Associate Director of Product Marketing will spearhead the go-to-market (GTM) strategy and implementation for multiple lines of business within PMX. This position serves as a strategic ally to senior leadership, collaborating closely with business, Strategy, Sales, and Product leaders to successfully launch and expand PMX products and services.

The ideal candidate will possess the ability to effectively communicate and articulate the value proposition of highly technical offerings for both internal education and external marketing initiatives. In this role, the Associate Director of Product Marketing will contribute to defining product strategy, developing compelling value propositions across various offerings, co-creating thought leadership, and managing customer engagement and education to enhance product adoption and revenue growth.

Key Responsibilities:

  • Collaborate with Leadership, Strategy, Product, and Sales teams to develop product marketing materials for each supported product, including product positioning, competitive analysis, market trend evaluations, thought leadership, and customer segmentation.
  • Create engaging marketing collateral that visually communicates complex narratives through PowerPoint presentations, infographics, emails, and one-sheets.
  • Establish the cross-functional GTM strategy and processes for each supported line of business, overseeing internal education, sales enablement, demand generation, and related project management activities.
  • Identify ongoing product marketing needs for new and existing PMX products and services, partnering with cross-functional teams to achieve key product adoption objectives and enhance product-market alignment.
  • Design and implement processes to incorporate customer and sales feedback on product marketing materials and positioning, continually improving product advocacy and adoption.
  • Develop deep expertise in our industry, customer base, offerings, and competitive landscape.
Qualifications:

The successful candidate should possess:

  • A minimum of 5 years of experience in product marketing or strategy, particularly with enterprise services or software products.
  • Demonstrated understanding of the media agency, advertising, marketing technology, and data ecosystems.
  • The ability to rapidly grasp new concepts and products, encompassing both high-level strategy and detailed tactical go-to-market plans.
  • Exceptional skills in distilling complex topics into persuasive narratives for cross-functional and senior leadership audiences, both in written and presentation formats.
  • Strong collaboration, project management, and market research capabilities.

Additional Information:
At Publicis Groupe, we celebrate diversity and believe that our differences make us stronger. We are committed to fostering belonging and creating equitable and inclusive experiences for all talent.

Publicis Groupe offers comprehensive and inclusive benefits to support the diverse needs of our workforce, enabling every individual to thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All information will be kept confidential in accordance with EEO guidelines.