Product Marketing Director

2 months ago


New York, New York, United States Three Pillars Recruiting Full time
Director of Product Marketing

We are seeking an exceptional Director of Product Marketing to join our team at Three Pillars Recruiting. As a key member of our marketing team, you will play a pivotal role in defining and executing the go-to-market strategy for our advertising and publisher products.

Key Responsibilities:
  • Develop and execute marketing strategies and go-to-market plans for our media suite, marketplace, and measurement services targeted at performance advertisers.
  • Assess the market, understand the competitive landscape, and identify our unique differentiation to position the company effectively.
  • Identify and position measurement products to new and existing customers with new messaging and differentiators.
  • Refine and understand customer personas to strategize and craft compelling narratives and points of view, positioning the company as an essential partner for performance advertisers.
  • Ensure consistent, compelling, and effective messaging across all marketing channels and customer touchpoints.
  • Work cross-functionally with sales, business development, product, and client services teams to drive conversion, product adoption, and revenue growth.
  • Ensure the successful launch of new products and capabilities to customers and prospects, with sales enablement materials and training.
  • Collaborate with the product team on roadmap development and customer feedback loop.
  • Track, measure, and report on product marketing effectiveness metrics to inform strategic planning and decision-making.
  • Manage, mentor, and grow direct reports.
Requirements:
  • 7+ years of related work experience, with a minimum of 5 years in product marketing in a startup environment.
  • Experience working on a marketing team as the only product marketing function.
  • Demonstrated expertise in advertising or related industry.
  • Exceptional understanding of product marketing techniques and methods.
  • Proven ability to work cross-functionally with product, sales, and marketing teams.
  • Excellent communication and interpersonal skills.
  • Motivated self-starter with the ability to lead, manage, and execute.
  • Strong analytical and project management skills.
  • Ability to thrive in a fast-paced, dynamic environment.


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