Senior Director of Product Strategy

3 days ago


New York, New York, United States ZINNIA Full time
About Zinnia

Zinnia is a pioneering Insurtech company that's revolutionizing the insurance industry. With a strong focus on innovation and customer-centricity, we're committed to delivering cutting-edge technologies and enhanced services that transform the way insurance is done.

Job Summary

We're seeking a highly experienced Senior Director, Product Marketing to join our team. As a key member of our leadership team, you'll play a critical role in shaping our go-to-market strategy and driving the success of our SaaS products.

Key Responsibilities
  • Develop and execute a comprehensive product marketing strategy aligned with company goals
  • Lead a high-performing product marketing team and mentor them to achieve excellence
  • Collaborate with cross-functional teams to ensure alignment on product positioning and messaging
  • Conduct market research to understand industry trends, customer needs, and competitive landscape
  • Define product positioning, messaging, and value propositions that resonate with target audiences
  • Create and manage go-to-market plans for new product launches and feature updates
  • Drive demand generation campaigns to ensure product adoption and customer acquisition
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred
  • 10+ years of experience in product marketing, preferably within the tech or SaaS industry
  • Proven experience in launching and scaling SaaS or tech products
  • Strong leadership skills with experience managing and mentoring teams
  • Excellent communication, writing, and presentation skills, with the ability to influence stakeholders at all levels
What We Offer

Zinnia offers a competitive compensation package, including a salary range of $200,000-$225,000, as well as excellent benefits, including health/dental insurance, parental leave, profit sharing, 401(k), incentive/bonus opportunity, tuition reimbursement, and more. We're committed to retaining and growing talented team members and offer a dynamic and supportive work environment.



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