Public Relations and Marketing Coordinator
2 weeks ago
Position Overview
We are seeking a skilled professional with expertise in Marketing and Public Relations within the Software as a Service (SaaS) sector, specifically focusing on the InsureTech industry. The successful candidate will possess a proven track record in crafting and executing effective marketing and public relations initiatives.
At ClaimDeck, we are positioned at the crossroads of technology, insurance, and legal services, driving innovation in traditional sectors that require modernization. Our transparent and sophisticated approach enhances processes and outcomes in litigated claims where the legal and insurance industries intersect. By becoming a part of ClaimDeck, you will have the chance to contribute to meaningful advancements in a crucial segment of the global economy.
Our core team exemplifies the dynamic nature of an early-stage InsureTech organization. We frequently adapt and reprioritize tasks while promoting a collaborative and enjoyable work environment, even with a geographically dispersed team. Humor and recognition are vital components of our interactions, alongside a commitment to ownership and learning from challenges.
- Design and execute marketing and public relations strategies that align with the company's overarching goals.
- Work closely with internal departments such as product development, sales, and customer support to ensure consistent messaging.
- Build and maintain relationships with key media representatives and industry influencers, including journalists, bloggers, and social media personalities.
- Produce engaging content across various marketing platforms, including social media, email, blogs, and the company website.
- Assess and analyze the effectiveness of marketing and public relations efforts, making adjustments to strategies as needed.
- Manage budgets, timelines, and resources effectively to ensure successful marketing campaign execution.
- Stay informed about industry trends, competitive landscape, and emerging technologies to inform marketing strategies.
- Encourage a culture of collaboration, creativity, and continuous improvement within the marketing and public relations team.
Qualifications
- 2-3 years of experience in a SaaS environment, ideally within the InsureTech field.
- Exceptional verbal and written communication skills, with the ability to craft clear and persuasive messages for diverse audiences.
- Strong analytical and problem-solving skills, utilizing data to guide marketing decisions.
- Proven ability to manage projects and priorities in a fast-paced environment.
- Experience in effectively managing budgets and resources.
- Excellent interpersonal skills, capable of fostering relationships with both internal and external stakeholders.
- Familiarity with marketing automation tools, content management systems, and social media platforms is a plus.
This is a remote position.
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