Content Strategist
2 weeks ago
AG Jeans se posiciona como un innovador y líder en el sector del denim premium, comprometido con la búsqueda de alternativas socialmente responsables en su proceso de fabricación. Con una sólida base en denim, AG Jeans ha evolucionado hacia una marca contemporánea prominente, ofreciendo una amplia gama de productos de alta calidad.
Como Content Strategist, desempeñarás un papel fundamental en la definición de la voz y el tono de la marca AG mediante la creación de textos atractivos y pulidos que complementen los conceptos visuales y narrativos del equipo creativo. Colaborando con los equipos de marketing y creativo, asegurarás una personalidad y mensaje de marca coherentes en todas las plataformas.
Responsabilidades:
Redacción de Contenidos:
- Desarrollar textos cautivadores para diversas aplicaciones, incluyendo sitios web, plataformas móviles, correos electrónicos, redes sociales, blogs, materiales de marketing, anuncios, comunicados de prensa, cartas de ventas, artículos, folletos, descripciones de productos y publicidad.
- Revisar y mantener un mensaje unificado en todos los canales.
- Crear metadatos concisos y sugerir hipervínculos apropiados.
- Colaborar con el Director Creativo para establecer una voz de marca efectiva.
- Gestionar el calendario de redacción para programar las necesidades del proyecto.
Miembro Productivo del Equipo:
- Contribuir con ideas creativas para campañas innovadoras y recomendaciones estratégicas.
- Analizar la efectividad de los textos basándose en métricas de participación.
- Mantenerse actualizado sobre tendencias mediáticas y avances tecnológicos para apoyar los objetivos de AG.
Cualificaciones Clave:
- 3-5 años de experiencia en redacción de contenidos en medios, agencias digitales o comercio electrónico.
- Pasión y conocimiento de la industria de la moda.
- Dominio del idioma inglés y habilidades de escritura creativa.
- Experiencia con diversos estilos de escritura para diferentes medios.
- Conocimiento de técnicas de redacción como SEO y optimización de palabras clave.
- Comprensión de los procesos de marketing y publicidad.
- Perspicacia sobre el comportamiento del consumidor.
- Atención al detalle en entornos de ritmo rápido.
- Fuertes habilidades organizativas y de gestión del tiempo.
- Capacidades de investigación.
- Habilidades de comunicación efectivas.
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