Head of Content Strategy, Block
2 weeks ago
Block is at the forefront of transforming the global economy with innovative solutions that enhance accessibility and autonomy for all.
We are developing Bitkey, a user-friendly and secure self-custody bitcoin wallet that empowers users, alongside cutting-edge hardware and software aimed at decentralizing bitcoin mining and fostering novel applications for this technology.
Our development process is transparent, and you can explore our initiatives in detail. Within Block, our Bitcoin Products division is responsible for executing the product and go-to-market strategies, as well as delivering the software, firmware, and custom silicon necessary to bring Bitkey and our ambitious mining projects to fruition.
Join us in shaping the future of finance.
We are seeking a talented marketing content strategist to help us articulate our narrative as we formulate product strategies, launch content, educational materials, thought leadership articles, and more.
Creating products that drive economic empowerment often reveals a disconnect between our current offerings and our visionary goals.
This gap can be effectively bridged through exceptional and strategic storytelling, which will be essential to our success.Your Responsibilities:
1. Lead the content strategy across mining, Bitkey, and the broader business unit to enable the team to transform content into business growth.
2. Serve as the primary writer and final editor for all produced content, collaborating closely with marketing, design, product, and leadership teams throughout the organization.
3. Initiate research and co-marketing ventures to deliver unique insights and perspectives that can be exclusively shared by the Block team.
4. Partner with communications and events teams to tailor our content strategy for syndicated materials and live events, including speaking engagements.
5. Establish a robust media framework for the Block business to expand our organic audience, maintain engagement, enhance product awareness, and monetize our media assets.
Adapt and refine the role to align with the company’s needs as our business continues to develop.
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Head of Content Strategy, Proto
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Content Strategy Lead, Proto
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San Francisco, California, United States Block Full timeCompany DescriptionBlock is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams - People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more - provide support and guidance at the corporate level. They work across business groups...
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