User Engagement Marketing Associate

2 weeks ago

New York, New York, United States DailyPay Full time
Job OverviewCompany Background:

DailyPay, Inc. is revolutionizing the payment landscape. As a frontrunner in the on-demand pay sector, DailyPay leverages an award-winning technology platform to assist leading employers in the United States in enhancing their employee relationships. This voluntary benefit empowers workers to feel more driven and committed to their roles while supporting their financial wellness beyond the workplace.

Headquartered in New York City, DailyPay operates across the United States and in Belfast. For further details, please refer to DailyPay's Press Center.

Position Summary:

The Marketing Growth Specialist plays a pivotal role in managing user communications for DailyPay's product offerings. Reporting directly to the head of B2C marketing, this position is responsible for orchestrating and executing comprehensive communication campaigns across various channels, including email, SMS, and push notifications. The role aims to enhance user adoption through a blend of strategic and growth-oriented campaigns, collaborating with departments such as R&D, Product, Marketing, Partner Success, Sales, Operations, and the Executive Office. This is a hands-on operational position focused on strategy, tactics, and execution. The ideal candidate possesses a background in user acquisition or data-driven marketing, coupled with exceptional analytical and communication abilities. Proficiency in communication, analytics, and reporting tools is essential.

If this role resonates with you, we encourage you to consider applying, even if you do not meet every qualification.

Key Responsibilities:
  • Oversee and execute growth campaigns and A/B testing across all client communications (email, SMS, push notifications) utilizing Iterable.
  • Assume responsibility for ongoing campaigns currently in operation.
  • Lead the creation, execution, and prioritization of new marketing initiatives.
  • Establish and achieve revenue and key performance indicator (KPI) targets.
  • Compile data reports and analyze campaign outcomes for use by various departments within the organization.
  • Collaborate with Operations, Customer Success, Marketing, and Product teams to ensure they have the necessary resources to derive value from growth campaigns.
  • Serve as the subject matter expert on DailyPay growth initiatives and act as a growth advocate both internally and externally.
Qualifications:
  • 2-3 years of experience in growth marketing, ideally within a B2C, technology, or finance environment.
  • Proven experience in managing and executing communication campaigns.
  • Meticulous attention to detail.
  • Exceptional communication and interpersonal skills, with the ability to coordinate efforts among diverse business stakeholders.
  • Capability to think comprehensively about growth strategies and prioritize daily tasks accordingly.
  • Experience with the Iterable communications platform is a significant advantage.
Benefits:
  • Comprehensive health, vision, and dental insurance.
  • Equity ownership opportunities.
  • Life and AD&D insurance, along with short- and long-term disability coverage.
  • Employee Assistance Program.
  • Access to Employee Resource Groups.
  • Engaging company outings and events.
  • Unlimited paid time off.
  • 401K plan with company matching.

Compensation Transparency: DailyPay adopts a market-based approach to compensation, which may vary by location. Salary ranges are categorized based on a cost of labor index for different geographic areas. Additionally, this role may qualify for variable incentive compensation and stock options. Placement within the compensation range is determined by demonstrated experience, qualifications, skills, and internal equity.

DailyPay is dedicated to cultivating an inclusive and equitable culture that values empathy and respect, fostering openness to diverse opinions, awareness of varied experiences, and fair treatment for all. We strive to build diverse teams that encourage innovation and fully engage the potential of each individual, integrating their perspectives, beliefs, and values into our operational practices.

We welcome individuals from all backgrounds to join us in our mission. If you require reasonable accommodations during the recruitment process, please submit a request, and we will address it with the utmost confidentiality.

DailyPay is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, citizenship status, political affiliation, marital status, age, national origin, physical or mental disability, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sexual orientation, or any other basis protected by law.

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