Senior Customer Engagement Marketing Specialist

2 weeks ago

New York, New York, United States GlossGenius Full time
About GlossGenius

GlossGenius is dedicated to creating an ecosystem that empowers entrepreneurs to thrive. We provide small business owners with the tools they need to focus on creativity rather than administrative tasks, offering a comprehensive suite of business management solutions including scheduling, marketing, analytics, payment processing, and more.

With over 75,000 small business owners relying on GlossGenius daily, our platform combines the best of fintech, SMB software, and consumer services into one cohesive experience.

About the Role

In the position of Senior Lifecycle Marketing Associate, your primary focus will be to enhance conversion rates and customer engagement for GlossGenius users and potential clients. You will craft campaigns that address customers at every stage of their journey, including nurturing leads, personalizing communications, and optimizing feature launch announcements to stimulate word-of-mouth referrals and lifecycle engagement.

You will report directly to the Senior Manager of Lifecycle Marketing and will be expected to work in a hybrid model, spending two days a week in the office.

Key Responsibilities
  • Develop and implement campaigns for feature releases that encourage referrals and word-of-mouth marketing.
  • Create and manage lead nurturing campaigns that assist SMB and solopreneur customers through the sales process.
  • Design and execute lifecycle marketing initiatives aimed at boosting conversion and retention rates.
  • Effectively communicate the value of our platform to prospective GlossGenius customers through tailored messaging.
  • Collaborate with various teams, including product marketing, sales, and social media, to create impactful campaigns that meet business goals and yield measurable outcomes.
  • Become an expert in customer engagement, focusing on email marketing, customer journeys, personalization strategies, and cross-channel approaches.
  • Leverage both quantitative and qualitative data to assess, track, and enhance the effectiveness of our lifecycle marketing efforts.
  • Provide regular updates and insights to stakeholders regarding program performance.
Qualifications
  • A minimum of 3 years of experience in a Lifecycle or email marketing role within a B2C or B2SMB environment, preferably in a SaaS context; experience in a high-growth company with a self-service model is highly desirable.
  • Demonstrated success in improving conversion rates and engagement through lifecycle marketing campaigns.
  • Familiarity with lifecycle experimentation techniques, including A/B and multivariate testing.
  • Strong understanding of various marketing channels, including email, push notifications, in-app messaging, and SMS.
  • Ability to analyze both quantitative and qualitative data to identify issues and collaborate with teams to design effective lifecycle programs.
  • Experience with marketing automation tools such as Iterable and Hubspot is preferred; familiarity with Looker, Tableau, Mixpanel, or Amplitude, and proficiency in SQL is a significant advantage.
  • Basic knowledge of HTML and CSS for email marketing.
  • Enthusiasm for leveraging AI to enhance productivity and campaign outcomes.
Benefits & Perks
  • Flexible paid time off.
  • Competitive health and dental insurance options, with partial premium coverage.
  • Fertility and adoption support through partnered services.
  • Comprehensive parental leave policy.
  • 401k plan with eligibility to contribute from the first day of employment.
  • Professional development stipend for approved educational expenses.
  • Pre-tax commuter benefits.
  • Dependent Care Flexible Spending Account.
  • Home office support.
  • Opportunities for team bonding and in-person gatherings throughout the year.

Compensation
The starting base salary for this role is competitive and varies based on experience, skills, and other factors. This position is also eligible for participation in the company's equity plan and a comprehensive benefits package.

At GlossGenius, we celebrate diversity and are committed to fostering an inclusive workplace where all employees feel valued and empowered to excel. We believe that this commitment not only benefits our team but also enhances our products, services, and community engagement. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.

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