Associate Director of Student Recruitment/GELL

4 days ago

Baltimore, Maryland, United States InsideHigherEd Full time
About the Role

We are seeking a highly skilled and experienced Associate Director of Student Recruitment/GELL to join our team at InsideHigherEd. As a key member of our recruitment team, you will play a critical role in developing and implementing strategic recruitment plans to attract top talent to our graduate programs.

Key Responsibilities
  • Develop and Implement Recruitment Strategies
    • Partner with the Director to develop and maintain a recruitment strategy specifically designed for our online engineering master's, graduate certificates, doctorate programs, and pre-college programs.
    • Research and understand current programmatic and recruiting trends among leading engineering master's programs and incorporate these findings into recruitment strategies.
  • Manage Marketing Communications and Outreach
    • Collaborate with the Director and Associate Director of Recruitment Marketing to research, develop, and manage marketing communications and outreach plans to create a pipeline from corporate partners, colleges and universities, and alumni.
  • Collaborate with Program Chairs and Staff
    • Serve as a key partner with the Director to liaise with program chairs to understand recruitment goals, program outcomes, course developments, etc. to build measurable tactics and adequately recruit prospective students.
  • Manage Recruitment Data and Analytics
    • Manage the collection of recruitment and enrollment data to track, quantify, and analyze recruitment programmatic results to identify tactics and strategies to sustain and/or increase recruited students.
  • Lead Recruitment Efforts
    • Lead the recruitment efforts, including contributing to nurture strategies, through application and manage the tactics in the enrollment funnel efforts with the GELL staff to support yield and melt.
  • Collaborate with Diversity Team
    • Manage the collaborative recruitment efforts with the school's diversity team on project-specific programs, including Explore Hopkins, and other grassroots initiatives.
  • Attend Conferences and Events
    • Attend conferences and events to recruit students, while also supporting school-wide brand awareness efforts at conferences.
Requirements
  • Education
    • Bachelor's Degree in related field.
  • Experience
    • Five years related experience.
  • Skills and Abilities
    • Active and current knowledge of applicant life-cycle data strategies and marketing recruitment best practices for admissions recruitment, graduate engineering recruitment preferred.
    • Excellent written and verbal communications skills, confident presentation ability, adapt to manage multiple tasks, and organizational and creative fluency.
    • Must be able to function collaboratively and effectively in a team environment, while also managing staff.
    • Strong interpersonal skills, and ability to work collaboratively with diverse personalities.
    • Ability to work well under pressure in an ever-changing environment.
    • Requires working knowledge of Zoom, MS Word, Excel, Access, and PowerPoint.
    • A working knowledge of Slate or other marketing automation systems is highly desirable.
Preferred Qualifications
  • Education
    • Degree in Marketing, Communications, Advertising, or Public Relations preferred.
  • Experience
    • Six to eight years of related experience in higher education, enrollment services, recruitment, admissions, or related field.
  • Skills and Abilities
    • The ideal candidate will be able to function collegially and effectively in a team environment, working well with others toward achieving objectives, but also work independently and serve as a transformative leader and supportive manager.

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