Strategic Enrollment Manager for Graduate Programs

1 week ago

Baltimore, Maryland, United States The Johns Hopkins University Full time
Job Summary

The Johns Hopkins University is seeking a highly skilled and experienced Associate Director of Student Recruitment/GELL to join our Marketing and Communications Office. As a key member of our team, you will play a critical role in developing and implementing a metrics-based strategy to recruit students for our graduate programs.

Key Responsibilities:
  • Develop and maintain a recruitment strategy for our online engineering master's, graduate certificates, doctorate programs, and pre-college programs.
  • Research and understand current programmatic and recruiting trends among leading engineering master's programs and incorporate these findings into recruitment strategies.
  • Collaborate with the Director and Associate Director of Recruitment Marketing to research, develop, and manage marketing communications and outreach plans to create a pipeline from corporate partners, colleges and universities, and alumni.
  • Serve as a key partner with the Director to liaise with program chairs to understand recruitment goals, program outcomes, course developments, etc.
  • Manage the collection of recruitment and enrollment data to track, quantify, and analyze recruitment programmatic results to identify tactics and strategies to sustain and/or increase recruited students.
  • Lead the recruitment efforts, including contributing to nurture strategies, through application and manage the tactics in the enrollment funnel efforts with the GELL staff to support yield and melt.
  • Manage the collaborative recruitment efforts with the school's diversity team on project-specific programs, including Explore Hopkins, and other grassroots initiatives.
  • Work with the Recruitment and Marketing Coordinator to source, identify, and plan logistics for attending recruiting fairs and other recruiting events.
  • Plan and execute in-person and virtual recruitment events for prospective students and collaborate with the admissions and enrollment staff to support yield/enrollment initiatives.
Requirements:
  • Bachelor's Degree in a related field.
  • Five years of related experience in higher education, enrollment services, recruitment, admissions, or a related field.
  • Strong knowledge of applicant life-cycle data strategies and marketing recruitment best practices for admissions recruitment, graduate engineering recruitment preferred.
  • Excellent written and verbal communications skills, confident presentation ability, adapt to manage multiple tasks, and organizational and creative fluency.
  • Ability to function collaboratively and effectively in a team environment, while also managing staff.
  • Strong interpersonal skills, and ability to work collaboratively with diverse personalities.
  • Ability to work well under pressure in an ever-changing environment.
About the Johns Hopkins University

The Johns Hopkins University is a world-renowned institution dedicated to advancing knowledge and innovation in engineering and related fields. Our university is committed to fostering a diverse and inclusive community of scholars, researchers, and professionals who are passionate about making a positive impact on the world.

What We Offer:
  • A competitive salary range of $72,600 - $127,000 Annually (Commensurate with experience).
  • A comprehensive benefits package, including medical, dental, and vision insurance, retirement plan, and paid time off.
  • The opportunity to work with a talented and dedicated team of professionals who are passionate about making a difference in the world.

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