Associate Director of Recruitment Marketing/GELL

2 weeks ago

Baltimore, Maryland, United States InsideHigherEd Full time

Welcome to InsideHigherEd

We are seeking a highly motivated and experienced Strategic Marketing Leader to join our team. In this role, you will be responsible for overseeing the marketing efforts to attract prospective students to our graduate programs. This includes developing strategies to reach enrollment goals through various marketing channels such as digital lead generation, campaign management, and business development.

Key Responsibilities:

  • Collaborate with cross-functional teams to develop and execute marketing strategies aligned with business goals
  • Manage full-funnel marketing campaigns to generate student leads and drive conversions
  • Develop and execute marketing communications through various channels, including content marketing, email marketing, and event planning
  • Maintain a prospective student database and streamline communications to optimize engagement and conversion rates
  • Create high-quality content for digital platforms, including websites, blogs, and social media
  • Promote school events and information sessions to attract prospective students
  • Analyze marketing data to optimize conversions and enrollments, and make data-driven decisions to improve marketing strategies
  • Support marketing efforts for international and industry partners to expand our reach and reputation
  • Provide exceptional customer service to meet recruitment needs and build strong relationships with stakeholders

Requirements:

  • Bachelor's degree in a related field, such as marketing, communications, or business
  • Minimum of five years of experience in marketing or a related field, with a proven track record of success in recruitment marketing
  • Experience with marketing automation systems, email marketing platforms, and data analysis tools
  • Strong project management and interpersonal skills, with the ability to work well under pressure and in a team environment

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