Senior Product Marketing Manager

1 week ago

San Francisco, California, United States Sift Full time
About the Role

Sift is seeking a seasoned Product Marketing Manager to join our team. As a key member of our Product Marketing organization, you will play a critical role in bridging the gap between Product and other stakeholders to drive growth and customer success.

Key Responsibilities
  1. Develop and Maintain Product Positioning: Create and execute strategies to position our products and services in the market, resonating with our target buyer personas.
  2. Partner with Product Management: Collaborate with Product Management to understand the value of product features and benefits, providing feedback and insights for roadmap plans.
  3. Create and Execute Marketing Plans: Develop and execute marketing plans that drive awareness, engagement, and product adoption, aligning with our overall business objectives.
  4. Educate Stakeholders: Educate both internal and external stakeholders on our product features and their benefits, ensuring seamless communication and alignment.
  5. Develop Sales Enablement Materials: Create marketing collateral, such as datasheets, product videos, and sales enablement materials, that articulate the product value and its benefits.
  6. Plan for Feature Launches: Plan and manage the cross-functional implementation of feature launches, ensuring a smooth and successful rollout.
Requirements
  1. 6+ years of product marketing experience in B2B SaaS or Enterprise software.
  2. Experience managing strategy and GTM efforts for a product/product line.
  3. Strong visual and verbal storytelling skills.
  4. Technical background with the ability to build and deliver demos.
  5. Experience launching SaaS products in ML, identity, and/or security domains.
  6. Curiosity, creativity, and a strong ability to distill complexity into crisp, easily comprehensible messaging.
What We Offer
  1. Competitive total compensation package.
  2. 401k plan.
  3. Medical, dental, and vision coverage.
  4. Wellness reimbursement.
  5. Education reimbursement.
  6. Flexible time off.
About Sift

Sift is the AI-powered fraud platform securing digital trust for leading global businesses. Our deep investments in machine learning and user identity, a data network scoring 1 trillion events per year, and a commitment to long-term customer success empower more than 700 customers to grow fearlessly. Brands including DoorDash, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Visit us at sift.com and follow us on LinkedIn.

We are intentionally building a diverse, equitable, and inclusive workplace. We believe that diversity drives innovation, equity is a fundamental right, and inclusion is a basic human need. We envision a place where all Sifties feel secure sharing their authentic selves and diverse experiences with their teams, their customers, and their community – ultimately using this empowerment and authenticity to build trust and create a safer Internet.

This document provides transparency around the way in which Sift handles personal data of job applicants: https://sift.com/recruitment-privacy

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