Head of Market Research

2 weeks ago

California, United States Enact Insight Full time

About ENACT INSIGHT

ENACT INSIGHT is at the intersection of entertainment and analytics, striving to transform the way insights are derived in this vibrant industry. Our mission is to elevate the art of entertainment through innovative, data-driven methodologies.

Our team is a unique blend of industry veterans, combining artistic vision with analytical prowess. With extensive experience in entertainment marketing initiatives, we skillfully integrate intuition, data analysis, and creativity to deliver impactful solutions to our clients.

We are pioneering new methodologies in entertainment market research and analytics, focusing on innovative strategies for advertising evaluation, campaign performance tracking, and optimal release scheduling for our distinguished studio and agency partners.

Position Overview

We are excited to announce an opening for the role of Director of Market Research within our collaborative and agile team, which operates entirely remotely.

This position offers a unique entrepreneurial atmosphere with a flat organizational structure, providing ample opportunities for professional development and career progression. In this role, you will collaborate closely with ENACT's CEO and Managing Directors across various sectors, acting as a key liaison for leading organizations in the entertainment field.

Key Responsibilities:

  • Client Engagement - Serve as the main point of contact for major studios and streaming services, developing proposals, delivering impactful presentations, providing strategic advice, and overseeing the production of essential deliverables.
  • Project Oversight - Lead tailored research initiatives, including creative evaluations, syndicated research, and positioning studies. Supervise a team of analysts to ensure adherence to project timelines and quality benchmarks.
  • Data Analysis and Reporting - Actively participate in the comprehensive market research process, from survey design and testing to data gathering, report creation, and analysis.
  • Client Relationship Development - Build and maintain strong relationships with current clients while playing a crucial role in expanding our client portfolio by engaging with potential clients, showcasing our expertise, and crafting persuasive proposals.

Essential Skills:

  • Exceptional communication and presentation skills
  • Strong multitasking abilities and capacity to meet deadlines
  • Collaborative mindset with a proactive approach
  • Highly organized and self-driven

Qualifications:

  • A bachelor's degree in Psychology, Sociology, Film, Mathematics, English, Ethnographic Studies, or Media & Communications is preferred
  • Over 6 years of experience in market research roles, ideally within agency settings or a mix of agency and client environments
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
  • Familiarity with Google Workspace (Slides, Docs, Sheets)
  • Preference for candidates with experience in PowerBI, SPSS, Qualtrics, extensive quantitative creative testing, and a strong passion for the entertainment sector

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