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Head of Market Research

2 months ago

California, United States Enact Insight Full time

About ENACT INSIGHT

At ENACT, we believe that entertainment is an industry rooted in dreams and aspirations, as well as emotions and thoughts. Our mission is to elevate the art of entertainment through insightful, data-driven strategies.

Our team is composed of a diverse group of industry specialists who blend artistic creativity with analytical expertise. With extensive experience in various entertainment marketing initiatives, we seamlessly integrate intuition, data analysis, and innovation to provide actionable insights for our clients.

We are pioneering a transformation in entertainment market research and analytics by implementing innovative methodologies for advertising evaluation, campaign monitoring, and release date optimization for our prestigious studio and agency partners.

About the Role

We are excited to present the opportunity for a Director of Market Research within our vibrant and collaborative team, functioning in a fully remote environment.

Experience the entrepreneurial spirit of our organization, characterized by a flat hierarchy that promotes significant opportunities for professional development and career progression. In this role, you will collaborate closely with ENACT's CEO and the Managing Directors across various sectors, acting as a crucial link for leading firms in the entertainment industry.

Core Responsibilities:

  • Client Engagement - Serve as the primary liaison for major studios and streaming clients, developing proposals, delivering impactful presentations, providing consultative support, and overseeing the production of essential deliverables.
  • Project Oversight - Direct tailored research initiatives, including creative assessments, syndicated studies, and positioning research. Lead our team of analysts to ensure adherence to project timelines and quality benchmarks.
  • Data Analysis and Reporting - Actively participate in the comprehensive market research process, from survey design and testing to data collection, report creation, and analysis.
  • Client Relationship Development - Foster robust relationships with current clients and play a pivotal role in expanding our clientele by engaging with prospective clients, showcasing our capabilities, and crafting compelling proposals.

Essential Skills:

  • Exceptional communication and presentation skills
  • Ability to multitask effectively and meet deadlines
  • Collaborative and proactive mindset
  • Highly organized and self-driven

Qualifications:

  • A college degree in Psychology, Sociology, Film, Mathematics, English, Ethnographic Studies, Media & Communications is preferred
  • Over 6 years of experience in full-time market research roles, ideally within agencies or a combination of agency and client settings.
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
  • Familiarity with Google Suite (Slides, Docs, Sheets)
  • Preference for candidates with expertise in PowerBI, SPSS, Qualtrics, extensive quantitative creative testing experience, and a deep passion for the entertainment sector