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Head of Market Research

2 months ago

California, United States Enact Insight Full time

About ENACT INSIGHT

ENACT INSIGHT is dedicated to transforming the entertainment landscape through the power of data. Our mission is to enhance the artistry of entertainment by leveraging insightful analytics.

Our team is a blend of seasoned professionals who combine creative intuition with analytical rigor. With extensive experience in various entertainment marketing initiatives, we provide our clients with actionable insights that drive success.

We are pioneering new methodologies in entertainment market research and analytics, focusing on innovative solutions for advertising testing, campaign evaluation, and strategic release timing for our prestigious studio and agency partners.

About the Role

We are seeking a highly skilled Director of Market Research to join our collaborative and innovative team in a fully remote capacity.

This role offers an entrepreneurial atmosphere with a flat organizational structure, providing ample opportunities for professional development and career progression. You will work closely with the CEO and Managing Directors across various sectors, acting as a key liaison for leading firms in the entertainment industry.

Key Responsibilities:

  • Client Engagement: Serve as the main point of contact for major studios and streaming platforms, developing proposals, delivering impactful presentations, providing consultative insights, and overseeing the production of essential deliverables.
  • Project Oversight: Lead tailored research initiatives, including creative evaluations, syndicated studies, and positioning analysis. Guide our team of analysts to ensure adherence to project timelines and quality benchmarks.
  • Data Analysis and Reporting: Participate actively in the comprehensive market research process, from survey design and execution to data collection, report crafting, and analytical review.
  • Client Relationship Management: Build and maintain strong relationships with current clients while playing a crucial role in expanding our clientele by engaging potential clients, showcasing our expertise, and developing persuasive proposals.

Essential Skills:

  • Exceptional communication and presentation skills
  • Strong multitasking abilities and deadline management
  • Collaborative mindset with a proactive approach
  • Highly organized and self-driven

Qualifications:

  • A degree in Psychology, Sociology, Film, Mathematics, English, Ethnographic Studies, or Media & Communications is preferred
  • Over 6 years of experience in full-time market research roles, ideally within agency settings or a mix of agency and client-side experience
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
  • Familiarity with Google Workspace (Slides, Docs, Sheets)
  • Preference for candidates with knowledge of PowerBI, SPSS, Qualtrics, extensive quantitative creative testing experience, and a deep passion for the entertainment sector