Market Research Specialist

2 weeks ago


Atlanta, Georgia, United States Artera Full time

Position Summary:

The Market Research Specialist will be instrumental in collecting, evaluating, and interpreting information related to industry trends, consumer preferences, regulatory developments, and competitive positioning. This role will deliver critical insights to guide strategic growth initiatives, account management, and essential business decision-making.

Key Responsibilities:
  • Perform comprehensive and methodical investigations into market trends, industry dynamics, regulatory developments, and competitive intelligence.
  • Gather and assess data from diverse sources, including online data extraction, client disclosures, market analyses, and competitor assessments.
  • Oversee initiatives to conduct customer feedback research and evaluate findings to determine potential effects on business and operational strategies.
  • Track essential performance metrics (KPIs) related to market demand (both volume and pricing), total addressable market, market share, and competitive stance.
  • Collaborate with commercial and account management teams to support their strategic planning and identify opportunities and threats based on market intelligence.
  • Compile regular reports and presentations for executive leadership, emphasizing actionable insights and recommendations.
  • Remain informed about industry developments, competitive movements, and regulatory changes.
  • Identify deficiencies in existing market strategies and propose modifications based on analytical insights.
Required Qualifications:
  • Bachelor's degree in Business, Marketing, Economics, or a related discipline.
  • Minimum of five years of experience in market research, competitive analysis, or business intelligence within a professional services environment or industry.
  • Proficiency with search engines, web analytics, and business research tools.
  • Strong analytical capabilities with expertise in data visualization software (e.g., Tableau, Power BI).
  • Familiarity with data warehousing, modeling, and mining techniques.
  • Excellent analytical and critical thinking skills.
  • Outstanding communication abilities, both written and verbal.
  • Detail-oriented with the capacity to distill complex information into clear summaries.
  • Knowledge of relevant industry sectors, regulatory bodies, and market dynamics.
  • Ability to work autonomously and effectively collaborate with cross-functional teams.
Preferred Qualifications:
  • Master's degree in a relevant field.
  • Certification in market research or competitive intelligence.
  • Experience with CRM systems, market forecasting, and customer segmentation analysis.


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