Marketing Data Strategist

3 days ago


Erie, Pennsylvania, United States Essentra Full time
Job Opportunity

We are seeking a Marketing Data Strategist to join our team in Erie, PA or Houston, TX.

Estimated Salary: $60,000 - $80,000 per year.

About Essentra

Essentra is a global market leader in plastic injection molded, vinyl dip molded, and metal components with a history of over 65 years.

Our product range features caps and plugs, wire and cable management, flange protection, knobs, handles, and grips, access hardware, PCB and electronics hardware.

We currently have a job opening for a hybrid role that will work in-office 3 days a week and from home 2 days per week.

Job Summary:

The Marketing Data Strategist will support the implementation of data management and analytical strategies that align with marketing and business objectives.

The analyst will provide actionable data insights to various stakeholders across the business.

The position involves cleansing, enriching, standardizing, migrating, and monitoring global customer and contact data within various CRM and ERP systems.

This will be accomplished by utilizing analytical tools such as Alteryx and Excel in conjunction with data visualization tools like PowerBI.

Third-party data will also be utilized to cleanse and enrich customer and contact data.

Data management tools within D365CE will be used to maintain customer and contact information.

Key Responsibilities:
  • Creates reports and dashboards to monitor marketing activity performance
  • Implements month-end reporting processes
  • Contributes to improvements in Marketing Return on Investment
  • Produces insights, dashboards, and reports using visualization software
  • Uses Alteryx to manipulate and clean data across multiple CRM and ERP platforms
  • Combines and analyzes data from disparate sources
  • Liaises with IT teams to resolve data quality issues
  • Accountable for the alignment of MSS and BPCS customer and contact data with D365 CE
  • Supports the AMERS Marketing Director with data migration activities
Requirements:

Bachelor's degree in business, marketing, data science, statistics/analytics, or related fields

Prefer at least 1 year of experience in business analysis, continuous improvement/lean manufacturing leadership, analytical roles, or related fields

Self-starter with the ability to develop and implement strategies in line with the company's business vision

Excellent problem-solving, reasoning, and analytical abilities

Experienced in deploying data-driven decision-making

Ability to interpret complex information and identify improvement opportunities

Demonstrates an aptitude for attention to detail in their work

Comfortable dealing with large data sets; advanced Excel skills are required

Driven by success with a high degree of energy, motivation, and confidence

Ability to manage multiple projects with cross-functional teams from all levels of the organization

Ability to collaborate, motivate, and influence stakeholders to accomplish goals

Experience managing data within Microsoft D365 or Salesforce is a plus but not required

SQL coding experience is a plus but not required

Experience working with Alteryx or similar ETL tools, and experience managing databases, would be a plus but not required

What We Offer:

A competitive compensation package, full benefits package, and generous time off.

Essentra is an Equal Opportunity Employer and we comply with E-Verify.



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