Digital Marketing Strategist
1 week ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at Gannon University. The ideal candidate will have three-to-five years of experience in marketing, multimedia, social media or a related field.
Responsibilities:- Develop and manage marketing and social media plans to achieve the university's goals and objectives.
- Oversee the creation and publication of engaging content across all social media channels, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Monitor and respond to comments, direct messages, and mentions on all official university accounts in a timely manner.
- Collaborate with cross-functional teams to set and achieve engagement and frequency goals across channels.
- Develop and report on paid social media campaigns, as well as contribute to the planning, development, implementation, management, and social media coverage of marketing initiatives.
- Assist in photography and video production for marketing, campaign, and daily social media use.
- Write or support the creation of articles, news releases, emails, blogs, posts, and other content to cultivate university brand awareness and positive brand engagement.
- Bachelor's degree in communications, multimedia, marketing, or a related field.
- Three-to-five years of work experience in marketing, multimedia, social media, or a related field.
- Excellent written and verbal communication skills, with the ability to create engaging, influential content in various mediums.
- Experience in managing social media programs and platforms.
- Solid project management skills, with the ability to independently manage multiple projects on time.
$55,000 - $65,000 per year, depending on experience.
About Gannon University:Gannon University is a private Catholic institution dedicated to providing students with a comprehensive education that prepares them for successful careers and personal growth. We are committed to fostering a community of scholars who value academic excellence, critical thinking, and service to others.
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