Data-Driven Marketing and Customer Insights Analyst

1 day ago


Erie, Pennsylvania, United States Essentra Full time
Unlock the Power of Data-Driven Decision Making

Essentra, a global leader in plastic injection molded, vinyl dip molded, and metal components, is seeking a highly skilled Data-Driven Marketing and Customer Insights Analyst to join our team. Based in Erie, PA or Houston, TX, this hybrid role will work in-office 3 days a week and from home 2 days per week.

Job Summary:

The successful candidate will be responsible for supporting the implementation of data management and analytical strategies that align with marketing and business objectives. This includes providing actionable data insights to various stakeholders across the business, cleansing, enriching, standardizing, migrating, and monitoring global customer and contact data within our CRM and ERP systems.

This role involves utilizing analytical tools such as Alteryx and Excel in conjunction with data visualization tools like PowerBI. Additionally, third-party data will be utilized to cleanse and enrich customer and contact data. The analyst will also be responsible for preparing and loading lead data into CRM platforms.

Typical Accountabilities:

  • Creates reports & dashboards to monitor marketing activity performance
  • Implements month-end reporting processes
  • Contributes to improvements in Marketing Return on Investment
  • Produces insights, dashboards, and reports using visualization software such as PowerBI
  • Uses Alteryx to manipulate and clean data across multiple CRM and ERP platforms
  • Combines and analyses data from disparate sources
  • Liaises with IT teams to resolve data quality issues
  • Accountable for the alignment of MSS and BPCS customer and contact data with D365 CE
  • Supports the AMERS Marketing Director with data migration activities to support the ongoing rollout of BPR

Required Skills and Qualifications:

We are looking for a self-starter with at least 1 year of experience in business analysis, continuous improvement/lean manufacturing leadership, analytical roles, or related fields. The ideal candidate should have a Bachelor's degree in business, marketing, data science, statistics/analytics, or a related field.

The successful candidate should possess excellent problem-solving, reasoning, and analytical ability, as well as experience deploying data-driven decision making. They should be comfortable dealing with large data sets, have advanced Excel skills, and be driven by success with a high degree of energy, motivation, and confidence.

We offer a competitive compensation package, including a salary range of $60,000 - $80,000 per annum, depending on experience, a full benefits package, and generous time off. Essentra is an Equal Opportunity Employer and complies with E-Verify.



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