Marketing Strategist

Southern Land Company seeks a seasoned Marketing Strategist to spearhead community marketing efforts for a premier master-planned development in Erie, Colorado. This high-profile opportunity allows the successful candidate to craft and communicate a unique story that differentiates our community from competitors while driving qualified prospects to our sales funnel.

The Marketing Strategist will be responsible for developing and executing innovative marketing strategies that showcase the community's unparalleled lifestyle, amenities, and vision. The role offers an exciting chance to make a meaningful impact on the success of this high-end community.

This 400-acre master-planned community features approximately 1,200 homes with diverse designs in a traditional neighborhood setting. Residents will have access to trails, expansive views of Longs Peak, and a community town center with restaurants, shops, and services. A key aspect of the position is collaborating with the sales team to ensure marketing initiatives drive traffic and generate high-quality leads.

Beyond marketing strategy, the Marketing Strategist will identify key differentiators and leverage them to craft compelling marketing messages targeting prospective buyers. The role requires hands-on experience with digital marketing tools, CRM systems, and analytics platforms.

• Develop and implement a comprehensive marketing plan aligning with the community's brand and growth objectives.
• Craft compelling marketing messages highlighting key differentiators and leveraging them to target prospective buyers.
• Collaborate with the sales team to drive traffic and generate high-quality leads.
• Utilize SEO best practices to enhance online visibility.