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Head of Social Media Operations

2 months ago


New York, New York, United States Smile Train Full time
Job Overview

Salary: $69,000 - $79,000

At Smile Train, we are dedicated to transforming lives impacted by cleft lip and palate. Our mission is to provide comprehensive, life-changing cleft treatment to children worldwide. With a sustainable model, we have successfully reached over 1.5 million children across more than 90 countries, and we are just getting started.

We are seeking talented individuals to join our global team of passionate professionals. Our workforce is composed of creative and motivated individuals who strive to make a positive impact in the world.

Reporting Structure

This position reports directly to Dan Carriero, Global Creative Director.

Position Summary

The Social Media Senior Manager will be responsible for developing a comprehensive social media strategy for Smile Train's US and global platforms, including Instagram, Facebook, Twitter, LinkedIn, and TikTok.

Collaboration with the SVP of Communications, Global Creative Director, and Director of Content Strategy is essential to create and distribute engaging social media content that aligns with our strategic objectives and editorial calendar.

This role will also serve as the primary contact for regional teams, providing support for local initiatives and amplifying events through our global social media channels.

Additionally, the Social Media Senior Manager will monitor and document social media feedback for internal tracking, producing monthly reports that offer insights and analyses on content performance, audience behaviors, competitor activities, and industry benchmarks to refine our social media strategy.

Team Leadership

This position includes supervisory responsibilities, overseeing the Social Media Associate and interns, fostering their professional growth and development within Smile Train.

Travel Requirements

Some travel may be necessary to capture authentic social media content.

Qualifications

Required: The ideal candidate will have experience managing a social media department, demonstrating a successful track record in increasing audience engagement. Comfort in managing direct reports and interns is essential.

Preferred: A Bachelor's degree in communications or a related field is highly desirable.

Additional Skills: A keen eye for photography and proficiency in photo editing software are preferred, as this role heavily relies on visual content. Strong writing skills for crafting engaging social media posts are also important.

This job description is intended to provide a general overview of the responsibilities and qualifications required for this position. Duties and responsibilities may evolve over time.

Application Process

Smile Train is an equal opportunity employer, committed to fostering an inclusive environment and promoting diversity within our workforce. We encourage candidates from all backgrounds to apply. Interested applicants should complete the online application, including a CV, a writing sample, and a cover letter outlining their fit for this role.