Director of Media Insights

3 days ago


Calabasas, California, United States FullDeck Full time
Job Title: Director Media Analytics

FullDeck is seeking a seasoned Director, Media Analytics to spearhead the development and implementation of comprehensive media and analytics strategies across paid advertising, social media, direct mail, email, and customer segmentation initiatives.

Key Responsibilities:
  • Media and Analytics Strategy: Develop and oversee media and analytics strategies that align with overall marketing goals and brand guidelines.
  • Campaign Planning and Execution: Lead the planning, execution, and optimization of multichannel campaigns, integrating paid advertising, social media, direct mail, and email initiatives.
  • Analytics and Segmentation: Identify opportunities for campaign improvement and implement best practices to enhance effectiveness and ROI across all channels.
  • Reporting and Insights: Develop and maintain a robust reporting framework to track KPIs and measure the success of all marketing initiatives.
  • Team Leadership: Lead and manage the paid media team, including hiring, training, and evaluating staff performance.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure consistency, accuracy, and timely execution of marketing plans.
  • Budget Management: Oversee and optimize the media and analytics budget across all channels.
  • Regulatory Compliance: Ensure all marketing initiatives comply with relevant regulations and industry standards.
Requirements:
  • 6+ years of senior-level analytics roles with increasing levels of responsibility, including running a department
  • Experience within the hospitality industry is strongly preferred
  • Experience in setting a vision, roadmap, and developing recommendations based in data
  • 4-year degree in Marketing, Business, or related field
  • Passionate about performance marketing and data
  • 3 years of Marketing experience and knowledge minimum
  • Strong written and verbal communication skills
  • Proficient in Adobe InDesign
  • Proficiency in other Adobe Creative Suite applications a plus
  • Proficient in Microsoft Office, specifically Excel and PowerPoint

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