Digital Marketing Specialist

3 weeks ago


Calabasas, United States Payani Media Full time

Overview:

We are seeking a dynamic and results-driven Marketing Specialist with expertise in omni-channel marketing to join our team. The ideal candidate will have hands-on experience in email marketing, LinkedIn marketing, and B2B marketing strategies. You will play a key role in developing and executing marketing campaigns that drive brand awareness, lead generation, and customer engagement across multiple platforms.


Key Responsibilities:

  • Develop and execute omni-channel marketing strategies to target B2B audiences across various platforms, including email, LinkedIn, and other digital channels.
  • Manage and optimize email marketing campaigns, including list segmentation, A/B testing, automation, and performance analysis.
  • Plan and implement LinkedIn marketing campaigns, leveraging content, paid ads, and organic outreach to generate leads and increase brand presence.
  • Collaborate with cross-functional teams to ensure consistent messaging and alignment across all channels.
  • Monitor and analyze campaign performance across multiple platforms, providing actionable insights to improve ROI.
  • Conduct market research to identify target audiences, trends, and competitive analysis.
  • Assist in creating and managing marketing collateral, such as blogs, case studies, eBooks, and white papers.
  • Maintain and optimize CRM integrations to support email and social media marketing efforts.
  • Stay up-to-date with digital marketing trends and best practices to continuously improve campaign effectiveness.
  • Coordinate with external vendors and partners as needed to execute marketing initiatives.
  • Track marketing budgets and report on campaign performance and KPIs


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